25-08-2013, 10:06 PM
(25-08-2013, 08:46 PM)Some-one Wrote: [ -> ](25-08-2013, 08:03 PM)lonewolf Wrote: [ -> ]I think you will be surprised that there are people who buy Strait Times not for the news - but the classified and supermarket advertisement. Not too long back, NTUC used to have coupons printed for their weekly special. They dun do that now but I'm sure in the past people buy ST just for the coupons.
Of cos, I think this group of people is probably not significantly large. So ultimately the impact won't be significant.
In the case of ST, its a little curious but I suspect that becos its been a part of so many people life, and intimately ingrained, it would be difficult to give it up - especially for the older folks. The younger chaps will pay for news as shown in the continued good circulation of New Paper. So I dun think it the case of paying for responsible journalism content. And of cos when you talk about ST, you cannot avoid the topic of its pro-govt stance (correctly or otherwise not important). So question is: How many people on the other side of the fence has given up on ST because of this reason?
Personally, ST is a good to have but not a must have. Given a choice, I can give up ST and just relied on the free sheets like Today and MyPaper for the essential news items.
SPH owns My Paper and part of Today and as such, also earn revenue from advertisements in these two free tabloids. Therefore, you have just reinforced the fact that newspaper would not disappear in the interim.
lets drill down abit and i believe majority of the revenue comes from the main papers not My PAper and today?
Do you guys look at SPH and think that:"i have many channels, papers, online, street display, i can sell you a multi channel package"
for business is that the moat and how they maintain their CORE revenue?