(01-07-2012, 06:01 PM)CityFarmer Wrote: [ -> ]Thanks for highlighted the book. I will reserve my time to read it. I am sure it will be an interesting read.
In fact, i am more interested on the job search portal biz model vs the job advert on SPH now. Due to indicators i observe, companies may slowly shift their focus from paper advert to job agent (headhunter) and/or job portal during staff hunting.
I did a part-time job search on Dec last year and I have to admit that it is so much easier to find job online than offline. On the various portals, it is free for the job seeker and it is so much easier to find a job. Unlike the newspaper, where you have to buy it and check it everyday for new job. As a job seeker, I will favour the online search a lot.
As for their biz model, it is a much more scalable model. You can have hundred of thousands of job posting at the same time but the job seeker is alright with it. You can filter them to (temporary, intern, contract, full time), (banking, marketing, accounting, factory), (fresh entry, junior executive, senior management) and to other subset and even to company level. it is pretty similar to classified where they collect revenue from the advertiser to post the job for a specific number of days.
Most of the lower-tier job recruitment agencies make full use of these job portal to SPAM jobs that does not exist in reality. When you go down to the agency, then you will realise that they are just trying to get your contacts so that they have a list ready for them anytime a company looks for them.
From my personal experience, close to 50% of the job posting comes from recruitment agencies like Recruit Express. Banks and government agencies have also mostly resorted to these online portals to recruit for the lower and middle end staff. For e.g. going to DBS's career search will lead you to Jobsdb.com while OCBC's will lead you to Jobstreet.
http://impact-sg.jobstreet.com/careers/j...did=128|50
http://careers-gov-search.jobstreet.com....ganization=
Another favourite customers of theirs are the insurance agents. Why? Because it does not cost the management much to recruit another agent and this agent has the potential to add to his recurring income. So they have also resorted to spamming or even upgrading themselves as wealth management consultant and ....
Some of the more prominent portals are JobStreet.com Jobsdb.com and Jobscentral.com. Not too long ago, I realise that they have started to go into advertising for diplomas, investing courses and seminars as I start receiving those junks in my email.
Online is the way to go as it matches the job seekers and the company so well. There is also a certain form of network effect where the more job seekers you have the more likely the company will look for you to advertise jobs. Another useful function is that advertiser can request to have a look at the resume database of the portal which the traditional media does not allow.
Classified will likely to stay on as it is still one of the recognised method of job search. However, other stuffs like property search or tuition teacher search can now also be done online. The question is has SPH reduced its price or reduce the number of pages in classified over the year?