30-12-2014, 12:40 AM
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"Family Mall" Trends For Shopping Centre In 2015
27 Desember 2014
Semarang, KOMPAS.com - Trends for shopping centre that will develop in 2015 is the concept of "family mall" or mal family. This concept allows all family members to meet their needs in one place at the same time.
"Family mall" is also an opportunity for retail businessmen to realize expansion plan without having to be bothered looking for specific target. Because the "family mall" definitely worth customers visits with extensive stratification ranging from children, teens, parents, young executives, young families, to community members.
This statement was made General Manager of Sales, Marketing and Promotion Paragon City Mall Semarang, Dian Widiyanti, to Kompas.com, Friday (12/26/2014).
"Family Mall has now transformed into a meeting point of diverse interests and different niche markets. Because the concept of" family mall" is very complete, all there and mingle. Starting from a hobby needs, basic needs, food, entertainment, fitness centre, clothes, to cosmetics and jewellery, "said Dian.
Dian explained, promoted the concept of family mall, Paragon City Mall Semarang retailers successfully cater for families. Up to four years of age, it became a destination mall for citizens and also other in the vicinity.
With this success, said Dian, the performance of Paragon City Mall Semarang continues to grow. It is characterized by an impeccable record of 100 percent occupancy rate by the rental rate of Rp 400,000 to Rp 700,000 per square meter outside service costs Rp 90,000 per square meter per month.
"We were overwhelmed by the prospective new retailers who want to get in Paragon. There are many retailers who entered the waiting list. So finally decided to build the Paragon City Mall II next year," said Dian.
"Family mall" will be the trend next year also expressed Event and Promotion Manager Gandaria City Mall, Zico Rossano Hansakarya. According to her very large family segment niche among other segments.
"In addition, the purchasing power or" spending power "is also high. The concept of" family mall "is what will we maintain and boosted growth next year," said Zico.
Currently, Gandaria City Mall in South Jakarta developed PT Pakuwon Jati Tbk, recorded a 96 percent occupancy rate. This achievement, Zico said, will continue to rise in line with the opening of Uniqlo and retailer-new retailer apparel segment next year.
"We are optimistic, the presence of new retailers will double the number of visits to 30 percent higher than the current achievement as many as 100,000 people. Moreover Sheraton hotel will open in 2015," added Zico.
President Director of PT Ciputra Surya Tbk, Aaron Hajadi, agree with Dian and Zico. According to Aaron, the concept of the shopping centre is unlimited. However, a much needed creativity and innovation in managing a visit to the shopping centre.
"The retail business is still very good next year as in the category of small ticket items that have not been affected by the depreciation of the rupiah, rising interest rates and liquidity shrinkage. The concept of anything particularly" family mall "will continue to survive if managed with creativity and innovation," beber Aaron.
He went on, the concept of "family mall" that allows all family members move in the same place at the same time will remain and could reap higher number of visits.
"The proof Ciputra World Surabaya this year the number of visits grew by 19 per cent. Owned Ciputra Mall Ciputra Mall Grogol Other namely West and Ciputra World Jakarta is also growing," said Aaron.
[Image: exIWzBU.png]
"Family Mall" Trends For Shopping Centre In 2015
27 Desember 2014
Semarang, KOMPAS.com - Trends for shopping centre that will develop in 2015 is the concept of "family mall" or mal family. This concept allows all family members to meet their needs in one place at the same time.
"Family mall" is also an opportunity for retail businessmen to realize expansion plan without having to be bothered looking for specific target. Because the "family mall" definitely worth customers visits with extensive stratification ranging from children, teens, parents, young executives, young families, to community members.
This statement was made General Manager of Sales, Marketing and Promotion Paragon City Mall Semarang, Dian Widiyanti, to Kompas.com, Friday (12/26/2014).
"Family Mall has now transformed into a meeting point of diverse interests and different niche markets. Because the concept of" family mall" is very complete, all there and mingle. Starting from a hobby needs, basic needs, food, entertainment, fitness centre, clothes, to cosmetics and jewellery, "said Dian.
Dian explained, promoted the concept of family mall, Paragon City Mall Semarang retailers successfully cater for families. Up to four years of age, it became a destination mall for citizens and also other in the vicinity.
With this success, said Dian, the performance of Paragon City Mall Semarang continues to grow. It is characterized by an impeccable record of 100 percent occupancy rate by the rental rate of Rp 400,000 to Rp 700,000 per square meter outside service costs Rp 90,000 per square meter per month.
"We were overwhelmed by the prospective new retailers who want to get in Paragon. There are many retailers who entered the waiting list. So finally decided to build the Paragon City Mall II next year," said Dian.
"Family mall" will be the trend next year also expressed Event and Promotion Manager Gandaria City Mall, Zico Rossano Hansakarya. According to her very large family segment niche among other segments.
"In addition, the purchasing power or" spending power "is also high. The concept of" family mall "is what will we maintain and boosted growth next year," said Zico.
Currently, Gandaria City Mall in South Jakarta developed PT Pakuwon Jati Tbk, recorded a 96 percent occupancy rate. This achievement, Zico said, will continue to rise in line with the opening of Uniqlo and retailer-new retailer apparel segment next year.
"We are optimistic, the presence of new retailers will double the number of visits to 30 percent higher than the current achievement as many as 100,000 people. Moreover Sheraton hotel will open in 2015," added Zico.
President Director of PT Ciputra Surya Tbk, Aaron Hajadi, agree with Dian and Zico. According to Aaron, the concept of the shopping centre is unlimited. However, a much needed creativity and innovation in managing a visit to the shopping centre.
"The retail business is still very good next year as in the category of small ticket items that have not been affected by the depreciation of the rupiah, rising interest rates and liquidity shrinkage. The concept of anything particularly" family mall "will continue to survive if managed with creativity and innovation," beber Aaron.
He went on, the concept of "family mall" that allows all family members move in the same place at the same time will remain and could reap higher number of visits.
"The proof Ciputra World Surabaya this year the number of visits grew by 19 per cent. Owned Ciputra Mall Ciputra Mall Grogol Other namely West and Ciputra World Jakarta is also growing," said Aaron.