More news on BPL plan...
Simplified BPL plan coming very soon: StarHub
SINGAPORE — StarHub will announce a new and simplified plan for fans of the Barclays Premier League (BPL) “very soon”, hoping to woo customers from rival SingTel.
At its second-quarter results briefing yesterday, StarHub Chief Marketing Officer Jeannie Ong said: “We have heard the customer feedback and are working hard to simplify things for them very soon.
http://www.todayonline.com/business/simp...on-starhub
(07-08-2013, 09:05 AM)CityFarmer Wrote: [ -> ]More news on BPL plan...
Simplified BPL plan coming very soon: StarHub
SINGAPORE — StarHub will announce a new and simplified plan for fans of the Barclays Premier League (BPL) “very soon”, hoping to woo customers from rival SingTel.
At its second-quarter results briefing yesterday, StarHub Chief Marketing Officer Jeannie Ong said: “We have heard the customer feedback and are working hard to simplify things for them very soon.
http://www.todayonline.com/business/simp...on-starhub
More advertisement revenue for SPH.
(07-08-2013, 09:05 AM)CityFarmer Wrote: [ -> ]More news on BPL plan...
Simplified BPL plan coming very soon: StarHub
SINGAPORE — StarHub will announce a new and simplified plan for fans of the Barclays Premier League (BPL) “very soon”, hoping to woo customers from rival SingTel.
At its second-quarter results briefing yesterday, StarHub Chief Marketing Officer Jeannie Ong said: “We have heard the customer feedback and are working hard to simplify things for them very soon.
http://www.todayonline.com/business/simp...on-starhub
i am curious on whether bpl is that important for starhub to stay competitive in the market?
BPL is a key component for cable TV
however with singtel's stupid move, this segment becomes less profitable and soon may prove to be totally unprofitable...
Singtel has never made a profit in the cable TV business
How I wish that starhub could had continue being a monopoly in the cable TV business, its already a dying industry when you consider the new generation watching all their videos online instead of using the TV.
A duopoly can actually be very profitable, however it doesn't work when the other side wants to cut your throat
(07-08-2013, 02:17 PM)felixleong Wrote: [ -> ]BPL is a key component for cable TV
however with singtel's stupid move, this segment becomes less profitable and soon may prove to be totally unprofitable...
Singtel has never made a profit in the cable TV business
How I wish that starhub could had continue being a monopoly in the cable TV business, its already a dying industry when you consider the new generation watching all their videos online instead of using the TV.
A duopoly can actually be very profitable, however it doesn't work when the other side wants to cut your throat
If you look at Starhub financials prior to '09, when they had the EPL rights, they were actually losing money.... even when lumped together with other more profitable Cable channels + Broadband (that was how they tried to hide in one segment) .... That was likely their main reason for not bidding too aggressively and 'allowing' Singtel to win... In Singtel's case, they badly needed EPL to jumpstart their fledging mioTV back then... Not sure about now tho'...
If we were to compare the losses Starhub were incurring for the EPL rights back then, it's no wonder they'd rather subsidise their subscribers now for those who wants to pay for the EPL channel (to Singtel)..
(07-08-2013, 02:43 PM)KopiKat Wrote: [ -> ] (07-08-2013, 02:17 PM)felixleong Wrote: [ -> ]BPL is a key component for cable TV
however with singtel's stupid move, this segment becomes less profitable and soon may prove to be totally unprofitable...
Singtel has never made a profit in the cable TV business
How I wish that starhub could had continue being a monopoly in the cable TV business, its already a dying industry when you consider the new generation watching all their videos online instead of using the TV.
A duopoly can actually be very profitable, however it doesn't work when the other side wants to cut your throat
If you look at Starhub financials prior to '09, when they had the EPL rights, they were actually losing money.... even when lumped together with other more profitable Cable channels + Broadband (that was how they tried to hide in one segment) .... That was likely their main reason for not bidding too aggressively and 'allowing' Singtel to win... In Singtel's case, they badly needed EPL to jumpstart their fledging mioTV back then... Not sure about now tho'...
If we were to compare the losses Starhub were incurring for the EPL rights back then, it's no wonder they'd rather subsidise their subscribers now for those who wants to pay for the EPL channel (to Singtel)..
not sure its the same everywhere, hong kong was the same case as well.
but could it be the limited size of the catchment area.
(07-08-2013, 02:43 PM)KopiKat Wrote: [ -> ]If you look at Starhub financials prior to '09, when they had the EPL rights, they were actually losing money.... even when lumped together with other more profitable Cable channels + Broadband (that was how they tried to hide in one segment) .... That was likely their main reason for not bidding too aggressively and 'allowing' Singtel to win... In Singtel's case, they badly needed EPL to jumpstart their fledging mioTV back then... Not sure about now tho'...
If we were to compare the losses Starhub were incurring for the EPL rights back then, it's no wonder they'd rather subsidise their subscribers now for those who wants to pay for the EPL channel (to Singtel)..
I doubt it was the case of Starhub not bidding aggressively and more a case of them underestimating how much more aggressive Singtel was going to bid.
The bill rebates offered by Starhub is a business decision and they are not doing it to reward Starhub subscribers; but to see how they can squeeze more revenue out of them. If it was a reward, then it would have been a simple outfront bill rebate without any pre-condition (other than you need to sign up for the BPL). But they contract you for 24 month for Surf and Watch and in the process, squeeze more revenue out of you. At the end of the day, $12.50 per month bill rebate is small compared to how much more you have to pay to qualify for the bill rebates.
Only a BPL die-hard would fall for it.
I am not a BPL soccer fan, but I reckon the BPL cross-carried issue capturing more news reports than any BPL's super-stars...
StarHub doubles rebate on service paired with cross-carried BPL matches
SINGAPORE — StarHub said today (Aug 8) that it is doubling its rebate to customers who opt to watch Barclays Premier League (BPL) matches cross-carried on its service.
It said in a statement that customers will receive up to S$30 off their bills per month, capped at a maximum of S$600.
StarHub said the offer is open to both new and existing customers.Those who wish to sign up for the deal will first have to register with SingTel for BPL content to be cross-carried on StarHub, and pay SingTel S$59.90 per month.
http://www.todayonline.com/singapore/sta...pl-matches
in the end both starhub and singtel lose, so disappointing
