A stock's fundamentals does not just depend on it's PE and P/NAV.
I have said many things about this company before and anything more will now be hindsight bias and totally irrelevant. Someone has pointed out the absence of Eratat's subsidiary in Jinjiang tax report way before, which probably mean the profits were not really there? Investors were already pre-warned yet none bothered to compile these discrepancies to shoot the CEO during AGMs, preferring to just brush them aside and listen to only positive news.
If you tracked their reports, the majority of earnings went into receivables, and a huge portion of receivables were subsequently written off by renovation subsidies and sales incentives. So are the earnings really good?
Many lessons I learned from studying this company. Some examples are:
1) Growing cash pile, appears to come mainly from investors and bonds. Most of operational cash went into receivables.
2) Warren Buffet's, or was it Charlie Munger's, advice to look more closely at assets than liabilities. In this case, majority of assets were in receivables. Not the first company with this sign. I think previously, Beauty China (can't really remember) accounts were similar. History repeats. 1 fund manager documented it in his monthly newsletter about all these.
It pays to study different companies even though we may not invest in it. I was frequently asked on why I analyse a company I don't invest in.
3) CEOs will frequently paint a positive picture. If not positive, do business for what right? A common business sense that is sometimes not that common.
I learned a few more things about running a business with this company that I didn't think of before, both from forumers and library books. The most key of all, about sales and marketing.
1) Marketing failures. Eratat done a fair bit of marketing on their products, which on hindsight, are failures. Was reading up on marketing theories recently and trying to apply to different businesses.
2) Marketing successes. Eratat's marketing of its company to shareholders was a success and there are many lessons to pick up from.
Of course, I may turn out wrong, and the CEO suddenly appears with a huge pile of cash and declares he was merely on CNY holiday. I highly doubt it.
Anyway, Happy Chinese New Year. For investors who believed in the company, I wished you the best. Money lost can always be made back.