18-02-2012, 08:16 AM
(17-02-2012, 10:32 AM)LionFlyer Wrote: Trying to complete with the Chinese in the hardware business is nuts and his idea about partnering the Chinese is naive.
What is the strategy here? I don't get it.
Creative is selling their platform which comprises (extracts from Press Release),
100-CORE ZMS-40 STEMCELL MEDIA PROCESSOR, THE LATEST ANDROID 4.X TABLET REFERENCE DESIGNS AND A POWERFUL CHINESE OPERATING SYSTEM
ie. Creative is not targetting to compete with Apple or Samsung. Rather, they are targetting Tablet PC makers with their Total Solution. They'll be competing with the Chipset Makers (eg. Intel, Motorola, ARM,...) and OS Companies (Microsoft).
You can view it as Creative providing a full ODM solution. Any set maker who wants to launch a Tablet PC fast can adopt this solution (Creative + partners earn a license fee and gets to sell them the chipsets). BUT, most likely, this will be a niche market of 3rd or 4th tier set makers ie. Not the 1st Tier like Apple or Samsung. Also not the 2nd Tier like HP, HTC, Acer,.... (too many to list the iPad wannabes). However, since they are targetting the vast China market, the 3rd/4th tier set makers may provide a healthy volume of biz, esp. if they do win over a good numbers of them.
BUt then again, if Creative is also launching their own Tablet PC using this solution, I wonder if any other respectable enough set maker would want to adopt their Reference Design as they may not be able to finally compete on price and features.
Luck & Fortune Favours those who are Prepared & Decisive when Opportunity Knocks
------------ 知己知彼 ,百战不殆 ;不知彼 ,不知己 ,每战必殆 ------------
------------ 知己知彼 ,百战不殆 ;不知彼 ,不知己 ,每战必殆 ------------