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12-02-2019, 08:29 AM.
Post: #1
Toyota's efforts to stay relevant:

Last week Toyota made the latest in a string of press announcements

that show how seriously the company is taking multiple threats to its
current top-3 position in the global auto market. It announced that
one of its subsidiaries had set itself the goal of developing a
"supercomputer-on-wheels" self-driving vehicle ready to demonstrate at
the Tokyo Olympics one year from now. The subsidiary company, called
"Toyota Research Institute Advanced Development" (TRI-AD), already has
500 employees and a cash pile of JPY300bn invested by Toyota itself
and two large suppliers - Aisin Seiki and Denso. TRI-AD expects to
have over 1,000 employees by the end of the year.

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