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Cooler than marijuana? Hong Kong’s iconic Vitasoy drinks brand is on a high
01-01-2019, 11:56 AM.
Post: #1
Cooler than marijuana? Hong Kong’s iconic Vitasoy drinks brand is on a high
Cooler than marijuana? Hong Kong’s iconic Vitasoy drinks brand is on a high thanks to Chinese memes
  • The 78-year-old Hong Kong drink maker has suddenly found itself one of the hottest brands among Chinese youth
  • The company was founded as a way to fight malnutrition after its founder witnessed the plight of refugees in wartime Hong Kong

https://beta.scmp.com/business/companies...brand-high


Such packet drinks are now rarely consumed in Singapore. It is a shrinking market which probably gets the majority of its business during CNY. Packet drinks seem like a 'yesterday product,' and so I'm very surprised with its popular reception in China. Especially when the Chinese have gone from 'no phone' to smart phone.

On a separate thought, perhaps Alain Ong should have marketed Asian Story drinks in China instead. Which led me to wonder, who is currently producing Asian Story drinks, if not Pokka?

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