Tembusu invests US$10 million in cricket administration platform

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#1
Tembusu is a very successful PE firm. What an interesting biz model, cricket admin platform, worth much more than tenth of million dollars...

Tembusu invests US$10 million in cricket administration platform

SINGAPORE (June 16): Private equity firm Tembusu Partners has invested US$10 million ($13.5 million) for an undisclosed stake in CricHQ, a company that wants to bring the cricketing community from paper to digital.

Singapore-based Tembusu, chaired by Andy Lim, manages over $300 million. CricHQ will be the second investment by Tembusu Growth Fund III, which has a target size of $150 million.

“Tembusu believes that CricHQ’s business model is highly scalable and has a huge opportunity to become the world’s leading online repository of cricket information, says Lim.

According to CricHQ, the chore of administrating the sport is largely paper-based and time-intensive. The company’s digital platform has functionalities like integrated competition management and ‘live’ scoring.

The company says that its “crowd-sourced and independently-validated data collection process allows fans to receive the benefit of the biggest and broadest range of cricket”, and “unlocking the value of cricket” not accessible previously.

To date, 41 of the 106 national governing bodies for the world’s second most popular sport are already CricHQ partners.

With the new capital from Tembusu, CricHQ will be upgrading its platforms, spend in marketing, and expand into new markets and add headcount in places like India, Pakistan, South Africa and United Kingdom.
http://www.theedgemarkets.com/sg/article...n-platform
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#2
Cricket also picking up in Singapore heartlands....always see NRIs playing in nearby football fields...
"... but quitting while you're ahead is not the same as quitting." - Quote from the movie American Gangster
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