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I bought Kraft about 2 years ago when I was looking for a solid blue chip dividend stock. Basically they have a big moat, and customers make repeated purchases. They are a global food giant. They gave me about 3% every year.
Unfortunately, this is one of my "buy hold and forget" stories. I focus more on SGX than the US market, so I thought I could just let the Kraft dividends compound and check on it 20 years later. Ha ha ha!. Anyway recently I checked and hey I found that it split! So now I own some KFT and some Mondelez. I haven't reviewed the numbers for due diligence because I'm lazy. So sorry not much help.
What I can share is that I do not intend to add to my position, not because it is a bad investment, but because of the uncertain forex risk. In fact, with QE3, the USD may fall further against the SGD. So I'm sitting tight. Of course one option (if and when I do the due diligence) is to buy KFT, but hedge with a long SGD-short USD position or something like that. That comes with a certain cost. Pls do your own due diligence.
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05-03-2019, 01:11 PM
(This post was last modified: 05-03-2019, 01:11 PM by weijian.)
Thought this is pretty interesting. 3G is renowned for improving Burger King (even I have to admit the BK stores here are much more efficient and have a feel of the ruthless efficiency of McDonald - i have visited the BK stores for food much more frequent since 3G took over). The same trick doesn't seem to work on some other companies or all the time.
Alternatively, Kraft could simply be at the start of a long term secular decline in the value of their brand equity...
Kraft Heinz Couldn’t Stomach 3G’s Relentless Cost-Cutting
3G Capital, the private equity firm co-founded by Brazilian billionaire Jorge Paulo Lemann, shook up the food industry with its ruthless focus on efficiency. After taking over H.J. Heinz in 2013, with financing help from Warren Buffett’s Berkshire Hathaway Inc. conglomerate, the New York-based investment shop fired thousands of workers and shuttered factories, creating industry-leading profit margins in less than two years.
https://www.bloomberg.com/news/articles/...st-cutting
I am not a certified financial advisor and so nothing of what I say should be construed as financial advice. Please consult a certified financial advisor for advice instead.