Dip in sales expected at downtown stores during GSS

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#1
This is aligned with decentralization of business hub to east and north of Singapore, instead of only on central.

I recalled the Singapore retail rent of prime suburban is approaching prime Orchard road, around $30 psf/month...

Dip in sales expected at downtown stores during GSS

SINGAPORE — Retail industry players and watchers are projecting a dip in sales of up to 40 per cent at downtown shopping centres during this year’s Great Singapore Sale (GSS), compared to last year. This is due to the proliferation of heartland malls, where many shoppers can now enjoy sales right at their doorstep, as many suburban malls have sprouted up in recent years.

Mr Amos Tan, lecturer at Singapore Polytechnic, said: “If you are looking at the low- and middle-income (individuals), they find it very comfortable to spend in these heartland areas because there is no pressure. But when it comes to Orchard Road and when it comes to downtown, the pressure will definitely be there because the whole idea of the shops there is to target the middle- and high-income (individuals) and the higher society class — depending on the brand of course.”

http://www.todayonline.com/singapore/dip...during-gss
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#2
central location = BIG spenders = high rental PSF

suburban malls = heartland spenders = mid rental PSF!
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