Fragrance Group

[specuvestor]

Exactly my initial thought after reading it.

I thought they are putting the cart before the horse.

I thought you need to first build, establish, make sure it is profitable and then reap the benefits.

I guess Mr.Market disagrees and likes the intent.

7% jump in shares yesterday, after the announcement.

Will be interesting to see how analysts react to this and how many slap a target price of 50 cents and buy citing re-rating, aussie exposure, exciting story etc.

This towkay is shedding Aussie asset. SO FAR his timing has been respectable.