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I think it has a big usability issue that might confuse a lot of non savvy users or frustrate savvy users. Lets see if it's key advantages such as free minutes will overcome this. If the advantages are not enough people might just return back to the platform they are already accustom too.
I might be wrong, but this is what I notice when I used it.
Other than that....
I think it is a great app and has the possibility of killing the other apps provided the competitors cannot replicate their functionality easily as part of an upgrade and people must download and use this app. It is very dependent on advertising and having a huge user base.
They definitely need more people to download and use so that they can keep their key advantages:
1) Free nanu to landlines / non nanu mobiles - Also not sure if 15 mins would be enough to attract people to keep on using it. But definitely useful for short calls. I am referring this to overseas calls mostly.
2) Using 2G to target rural or developing countries which . The 15 mins of free talk time is a boon as it saves a lot of money.
The question is how long does it take to replenish that 15 mins? 15 mins for 1 month? 1 week? 1 day? how can you accumulate more than 15 mins?
They need more advertisers to get more money to give more time....
I might be wrong, but this is what I notice when I used it.
Other than that....
I think it is a great app and has the possibility of killing the other apps provided the competitors cannot replicate their functionality easily as part of an upgrade and people must download and use this app. It is very dependent on advertising and having a huge user base.
They definitely need more people to download and use so that they can keep their key advantages:
1) Free nanu to landlines / non nanu mobiles - Also not sure if 15 mins would be enough to attract people to keep on using it. But definitely useful for short calls. I am referring this to overseas calls mostly.
2) Using 2G to target rural or developing countries which . The 15 mins of free talk time is a boon as it saves a lot of money.
The question is how long does it take to replenish that 15 mins? 15 mins for 1 month? 1 week? 1 day? how can you accumulate more than 15 mins?
They need more advertisers to get more money to give more time....