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PR Newswire
30-07-2014, 09:50 AM
It seems publishers are reluctant to ride on e-trend, as the music producers did for their online version...
Amazon says lower e-book prices benefit authors, publishers
NEW YORK — Amazon, locked in a war with publisher Hachette over e-book prices, said its push for lower prices was good for authors, publishers and booksellers.
Upset over its e-book prices, Amazon has delayed deliveries and cut discounts on some books published by Hachette, the fourth-largest United States book publisher, owned by France’s Lagardere.
In a blog post on the Amazon site authored by the “Amazon Books team”, the e-commerce giant said e-books were very price sensitive.
Based on a review of many titles, Amazon argued that e-book priced at US$9.99 (S$12.40) sold 1.74 times as many copies as one sold at US$14.99, generating 16 per cent more revenue.
It said keeping prices low saved money for consumers while authors would get higher royalties and 74 per cent more readers, with publishers also getting more money.
“The total pie is bigger and there is more to share amongst the parties,” it said.
Amazon claims that pricing an e-book at US$14.99 or US$19.99 is too expensive and unjustifiable in most cases.
...
http://www.todayonline.com/tech/amazon-s...publishers
Amazon says lower e-book prices benefit authors, publishers
NEW YORK — Amazon, locked in a war with publisher Hachette over e-book prices, said its push for lower prices was good for authors, publishers and booksellers.
Upset over its e-book prices, Amazon has delayed deliveries and cut discounts on some books published by Hachette, the fourth-largest United States book publisher, owned by France’s Lagardere.
In a blog post on the Amazon site authored by the “Amazon Books team”, the e-commerce giant said e-books were very price sensitive.
Based on a review of many titles, Amazon argued that e-book priced at US$9.99 (S$12.40) sold 1.74 times as many copies as one sold at US$14.99, generating 16 per cent more revenue.
It said keeping prices low saved money for consumers while authors would get higher royalties and 74 per cent more readers, with publishers also getting more money.
“The total pie is bigger and there is more to share amongst the parties,” it said.
Amazon claims that pricing an e-book at US$14.99 or US$19.99 is too expensive and unjustifiable in most cases.
...
http://www.todayonline.com/tech/amazon-s...publishers
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