Challenger Technologies

[natnavi]

WARNING: LONG POST

I have not written extensively for a while - it feels like years. Anyway, here we go.
........................

Hi d.o.g.,

I agree to many of the points that you have brought but one.

I believe that many consumers, especially the female ones, place aesthetics as one of the most important factor in determining whether they will buy a product or not.

My friends' girlfriends have bought Valore products just because it works its basic function, and just because it looks nice.

I myself design products, and one of the key factor in product design is the looks of the products. I once had a product that looks old and outdated, and that turned away many people.

I am guessing managements strategy is the following
1. Must look good
2. More affordable than well known brands
3. Functional
4. Ease of buying

Quality is not that important as it is not competing with the well known brand. Looks and affordability are more important. Finally, Accessibility to the everyday consumers (not so IT savvy)

(vested)