Homepage
PR Newswire
It is apparent to me that Challenge is a darling stock for many members here. And looking at the results, dividend history and track record, its hard not to see why.
I was going through my comments on Challenger the company when it dawns to me that I need to separate my views on Challenger - from the prospective of an investor and that of a consumer.
Just because I do not patronise their business does not in itself make it a bad company to invest in. As a consumer, I get so disgusted with the price they charged on their items that it never dawn on me previously on the investment merits of the company. And also why I never consider the company objectively from an investor point of views.
This reminded me of PST, FSL and Rickmers. Because of what I know about PIL (sponsor of PST), I dismissed PST as a viable investment opportunity and instead choose to invest in FSL and Rickmers. History has of cos shown that PST is the superior shipping trusts to invest in amongst the 3. A classic example of how we sometimes let our personal prejudices (perceived or otherwise) get in the way of investment decision.
Having said that, while its easy for all of us to preach the merits of being unemotional about our investment objectives, its easier said than done and I for one will not say I have mastered this perfectly. But self-actualisation is a good baby step to take.
I was going through my comments on Challenger the company when it dawns to me that I need to separate my views on Challenger - from the prospective of an investor and that of a consumer.
Just because I do not patronise their business does not in itself make it a bad company to invest in. As a consumer, I get so disgusted with the price they charged on their items that it never dawn on me previously on the investment merits of the company. And also why I never consider the company objectively from an investor point of views.
This reminded me of PST, FSL and Rickmers. Because of what I know about PIL (sponsor of PST), I dismissed PST as a viable investment opportunity and instead choose to invest in FSL and Rickmers. History has of cos shown that PST is the superior shipping trusts to invest in amongst the 3. A classic example of how we sometimes let our personal prejudices (perceived or otherwise) get in the way of investment decision.
Having said that, while its easy for all of us to preach the merits of being unemotional about our investment objectives, its easier said than done and I for one will not say I have mastered this perfectly. But self-actualisation is a good baby step to take.