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PR Newswire
05-10-2013, 11:13 AM
I chose to share the article here, since Breaktalk was highlighted by Tharman.
"kia si" is a way of life in home land, which is difficult to conquer. Let's hope the other way of life, "kia su" might help.
Culinary success needs ‘disruptive’ innovations: Tharman
SINGAPORE — For the Republic to become one of Asia’s top culinary capitals, restaurateurs and food manufacturers need to introduce major innovations — even seemingly “disruptive” ones — to edge out competitors and create new market segments in an increasingly crowded industry.
Singapore’s food industry has been growing well over the last five years, despite a challenging domestic environment, and it has good prospects in the years to come, Deputy Prime Minister Tharman Shanmugaratnam said at the opening of BreadTalk Group’s new S$67-million international headquarters at Paya Lebar iPark.
But for Singapore to be a distinctive destination, the industry needs to make improvements.
“Some of this is about continuous, incremental improvements. However, we also need major or ‘disruptive’ innovations from time to time. In other words, innovations that displace existing players or cannibalise existing products even within your own firm, or innovations that create new market segments and customer demands that never existed before,” Mr Tharman said.
He cited Nestle’s Nespresso capsule as an example of a disruptive innovation, noting how the company was willing to cannibalise its existing instant coffee products to bring espresso coffee brewing into the home, one cup at a time.
He also highlighted BreadTalk as an example of significant innovation, noting how it created a new market segment by using R&D to produce “designer breads” with unique designs and flavours to earn a price premium.
...
http://www.todayonline.com/business/culi...ns-tharman
"kia si" is a way of life in home land, which is difficult to conquer. Let's hope the other way of life, "kia su" might help.
Culinary success needs ‘disruptive’ innovations: Tharman
SINGAPORE — For the Republic to become one of Asia’s top culinary capitals, restaurateurs and food manufacturers need to introduce major innovations — even seemingly “disruptive” ones — to edge out competitors and create new market segments in an increasingly crowded industry.
Singapore’s food industry has been growing well over the last five years, despite a challenging domestic environment, and it has good prospects in the years to come, Deputy Prime Minister Tharman Shanmugaratnam said at the opening of BreadTalk Group’s new S$67-million international headquarters at Paya Lebar iPark.
But for Singapore to be a distinctive destination, the industry needs to make improvements.
“Some of this is about continuous, incremental improvements. However, we also need major or ‘disruptive’ innovations from time to time. In other words, innovations that displace existing players or cannibalise existing products even within your own firm, or innovations that create new market segments and customer demands that never existed before,” Mr Tharman said.
He cited Nestle’s Nespresso capsule as an example of a disruptive innovation, noting how the company was willing to cannibalise its existing instant coffee products to bring espresso coffee brewing into the home, one cup at a time.
He also highlighted BreadTalk as an example of significant innovation, noting how it created a new market segment by using R&D to produce “designer breads” with unique designs and flavours to earn a price premium.
...
http://www.todayonline.com/business/culi...ns-tharman
“夏则资皮，冬则资纱，旱则资船，水则资车” - 范蠡