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PR Newswire
23-09-2013, 03:29 PM
Life is tough for BlackBerry's CEO...
BlackBerry move away from consumers unlikely to stem decline
TORONTO — BlackBerry’s plan to retreat from the consumer market in favour of its traditional strength serving businesses and governments is widely seen as a desperate move that industry watchers warn will only accelerate its downward spiral.
The strategic shift and dramatic restructuring are fuelling fears about BlackBerry’s long-term viability. The uncertainty created could easily push a growing number of its telecom partners, business customers and consumers to abandon the platform.
“Perception is nine tenths of reality and if customer and supplier confidence continues to fall it doesn’t matter how much cash they have on the balance sheet. Things could get worse,” said GMP Securities analyst Deepak Kaushal.
The Canadian smartphone maker, once the leader in wireless email, announced the change in focus on Friday (Sept 20) afternoon when it also said it will report a quarterly loss of close to US$1 billion (S$1.3 billion) and slash more than a third of its workforce.
...
http://www.todayonline.com/world/blackbe...em-decline
BlackBerry move away from consumers unlikely to stem decline
TORONTO — BlackBerry’s plan to retreat from the consumer market in favour of its traditional strength serving businesses and governments is widely seen as a desperate move that industry watchers warn will only accelerate its downward spiral.
The strategic shift and dramatic restructuring are fuelling fears about BlackBerry’s long-term viability. The uncertainty created could easily push a growing number of its telecom partners, business customers and consumers to abandon the platform.
“Perception is nine tenths of reality and if customer and supplier confidence continues to fall it doesn’t matter how much cash they have on the balance sheet. Things could get worse,” said GMP Securities analyst Deepak Kaushal.
The Canadian smartphone maker, once the leader in wireless email, announced the change in focus on Friday (Sept 20) afternoon when it also said it will report a quarterly loss of close to US$1 billion (S$1.3 billion) and slash more than a third of its workforce.
...
http://www.todayonline.com/world/blackbe...em-decline
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