Creative Technology

[specuvestor]

i can still remember the first creative PCI sound card i bought as a student for $1000 SGD for my x386 computer to play midi tunes hahaha...

I remember Creative's "flagship" store opposite Parkway Parade when they were the first to introduce a multimedia PC with remote control, radio and CD and VCD playback. But it was really ugly that only techie would think it's cool

And the first Chinese PC that I know called Cubic 99

IMHO their their sound card peaked with AWE32. Thereafter they became the audio standard and was basically feeding off the IP

Their next big thing was MP3 player but the delivery sucks and iPod took their cheese. It is actually already a miracle that Creative survived 20 years with their cheese not taken away until audio codec finally got integrated into the south bridge

Theirs is already a rare story in the cut throat IT industry