Are Singaporeans obsessed with Apple products?

[bb88]

OK thanks for the views and comments.

Perhaps I am a tech-idiot but I can't see the inherent value of owning Apple products vis-a-vis "normal" PCs or other phone brands. To me it's just a difference in style and look....but functionality is rather similar.

Perhaps Apple had not reached out to you yet. The fundamentals of the Apple story, the business model, product philosophy, etc. have lots of learning value. They can perhaps be seen as the Buffett in technology companies if you get what I mean.

Apple operate unlikely other companies. I'll compare with Creative since that is considered a milestone leap. Most companies sell products. Traditionally, how do product companies compete? Creative sell using features, technologies, etc. In short, product-centric. Geeks love them. Power users love them. All development revolve about technology.

For Apple, the philosophy is different. Simplicity is key. Minimalist prevails maximisation (less is more). The do not sell product per-se. They sell lifestyle, concept, vision. They focus on how users use the products. Ergonomics, how features are being used rule over what features are provided.

Ask this question. What type of company is Apple? Consumer product? Software? Design? Marketing? Is it clear cut? Compared to Microsoft? Creative? They are that different from their competitors.

In Microsoft the business executive call the shots. In Google, the engineers. In Apple, it's the the designers.

If anyone is interested, this is quite a good read: http://www.marketingapple.com/Marketing_..._print.PDF.

The more you understand about Apple the more get get drawn in. That's the mystical X-factor that they have that made them the current darling. From being the underdog for decades to overtaking the incumbent at hurricane speed. Late bloomer. If Bill Gates is the big name before the turn of the millenium, Steve Jobs is the new name.

Perhaps if you get into the Apple philosophy you'll be drawn in as well. To me it's actually more than fad or peer pressure that we see Apple devices all over.