Challenger Technologies

[dydx]

Unf, that's a lousy location. So far, Best Denki and 2 other computer shops have bailed out. Countless others (eg. Sakae) have come & go in the wing opposite Daiso, which is where I think Challenger will be situated.

The new Challenger store at Rivervale Mall is supposed to occupy an area of about 3,200 sq. ft. - i.e. not a big store. So even if the location doesn't work out, the related financial exposure - recurrent rentals, cost of renovation, etc. - should not pose a major problem to Challenger.

We should bear in mind that Challenger has a solid track record in building a very successful retail network so far over the some 7 years since its IPO in Jan04. CEO Loo Leong Thye is a smart and prudent chap - I don't think he will just open another new store if the location and rental are not good enough. Based on my recollection, Challenger has not closed any store in Singapore so far.