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18-02-2024, 12:00 PM
hi dreamybear,
Chocolate has been in existence for a few centuries. The current leaders Hershey and Cadbury have been in existence since at least late 19th century, so they have been around for close to 150years. A brand (ie. Delfi) that started only after WW2, is after all just an adolescent compared to the current leaders of this category.
I concur with ghchua that it is hard to win in your market. It takes a genius to win globally. Branding 101 teaches one that brands seldom last beyond a generation as the new generation will find that the brands that their parents love, are old and "not cool". But MBA 101 has generally disproved this observation. M&As and clever rebranding by a talented Mgt seems to largely work.
Compared to Hollywood, Asians haven't been very good in exporting their culture/brand. Occasionally, maybe a brand like SIA has soar high in the sky, but behind all their brilliance, we also can't ignore there is/was plenty of government support involved.
Chocolate has been in existence for a few centuries. The current leaders Hershey and Cadbury have been in existence since at least late 19th century, so they have been around for close to 150years. A brand (ie. Delfi) that started only after WW2, is after all just an adolescent compared to the current leaders of this category.
I concur with ghchua that it is hard to win in your market. It takes a genius to win globally. Branding 101 teaches one that brands seldom last beyond a generation as the new generation will find that the brands that their parents love, are old and "not cool". But MBA 101 has generally disproved this observation. M&As and clever rebranding by a talented Mgt seems to largely work.
Compared to Hollywood, Asians haven't been very good in exporting their culture/brand. Occasionally, maybe a brand like SIA has soar high in the sky, but behind all their brilliance, we also can't ignore there is/was plenty of government support involved.
I am not a certified financial advisor and so nothing of what I say should be construed as financial advice. Please consult a certified financial advisor for advice instead.