Hi Weijian,
I see. It is hard to quantify and contextualize anecdotal evidence. Hence, did a quick survey, WoW is definitely losing players since 2016 (https://www.statista.com/statistics/2766...y-quarter/). COD still have some legs (https://www.statista.com/statistics/1243273/cod-mau/).
Activision as a whole certainly is not "in decline", at least by the numbers.
That's the issue with IPs, they usually have limited shelf-life, unless IP holders constantly puts in capital and effort to refresh it (ala Disney). And even then, it's not risk-free.
I see. It is hard to quantify and contextualize anecdotal evidence. Hence, did a quick survey, WoW is definitely losing players since 2016 (https://www.statista.com/statistics/2766...y-quarter/). COD still have some legs (https://www.statista.com/statistics/1243273/cod-mau/).
Activision as a whole certainly is not "in decline", at least by the numbers.
That's the issue with IPs, they usually have limited shelf-life, unless IP holders constantly puts in capital and effort to refresh it (ala Disney). And even then, it's not risk-free.
“If you buy a business just because it’s undervalued, then you have to worry about selling it when it reaches its intrinsic value. That’s hard. But if you can buy a few great companies, then you can sit on your ass. That’s a good thing.” - Charlie Munger