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19-02-2019, 01:56 PM
The Business Times article gives us a glimpse of Challenger's secret formula:
https://www.businesstimes.com.sg/compani...cept-store
A portion of the Business Times article:
Back in 2016, Challenger launched its online store, Hachi.tech, and projected that the portal would deliver 50 per cent of revenue in three to five years.
Today, less than 5 per cent of revenue flows through Hachi.tech.
Mr Loo explained the change in strategy: “If I sell online cheaper, everybody will flock online. It will cannibalise the retail, same time I will be very busy doing a lot of (after-sales) services. Because we are strong in providing customer service, so the more you sell, the more problems you will have.”
dreamybear: Maybe you can share with us the reliable sellers that you frequently purchase products at Qoo10?
I usually only buy IT products at Popular BookFest as there is more assurance of product quality.
https://www.businesstimes.com.sg/compani...cept-store
A portion of the Business Times article:
Back in 2016, Challenger launched its online store, Hachi.tech, and projected that the portal would deliver 50 per cent of revenue in three to five years.
Today, less than 5 per cent of revenue flows through Hachi.tech.
Mr Loo explained the change in strategy: “If I sell online cheaper, everybody will flock online. It will cannibalise the retail, same time I will be very busy doing a lot of (after-sales) services. Because we are strong in providing customer service, so the more you sell, the more problems you will have.”
dreamybear: Maybe you can share with us the reliable sellers that you frequently purchase products at Qoo10?
I usually only buy IT products at Popular BookFest as there is more assurance of product quality.