27-07-2018, 08:36 AM
They could just let the platform continue to grow but they chose to take a step back to focus lesser on growth and regulate themselves better. The dominance of FB is unmatched (for now....) FB is very targeted and gave small advertisers chance to compete as well.... for Google, it drives away small advertisers that do not have huge bidding power.
Instagram and Messenger has spaces to grow further... google ads are usually served towards people who already know what they want. FB serves ads according to likely interests and FB is able to create even different sets of customised users for advertisers to target.
Instagram and Messenger has spaces to grow further... google ads are usually served towards people who already know what they want. FB serves ads according to likely interests and FB is able to create even different sets of customised users for advertisers to target.
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