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PR Newswire
17-08-2017, 05:07 PM
SPH will continue to monopolize print media, and Straits Times will continue to be in existence for as long as Singapore's political landscape remains the same; as its primary function is to assist in meeting political, not profit, goals. Even if it is no longer profitable, SPH will still continue to run the national broadsheet.
If the situation of declining circulation -- and therefore declining ad revenues -- continues, then there is a possibility that our local papers may at some point become unprofitable. SPH will not be the first to suffer such a fate. Being in a monopoly may slow down the declining profitability -- who else can you go to run print ads, right? -- but it cannot change the way people are consuming news online, more than ever before.
SPH sends an abridged copy of the zaobao newspaper weekly to schools. And sometimes, ST as well. I'm not sure if student have to pay for these, or if the school pays, or if they are paid by MOE. But if you consider the number of secondary school students (about 180K), the support given to SPH by MOE is not insignificant.
The link below shows the costs to advertise on these papers:
http://sph.com.sg/system/misc/MediaKit20...ia-Kit.pdf
If the situation of declining circulation -- and therefore declining ad revenues -- continues, then there is a possibility that our local papers may at some point become unprofitable. SPH will not be the first to suffer such a fate. Being in a monopoly may slow down the declining profitability -- who else can you go to run print ads, right? -- but it cannot change the way people are consuming news online, more than ever before.
SPH sends an abridged copy of the zaobao newspaper weekly to schools. And sometimes, ST as well. I'm not sure if student have to pay for these, or if the school pays, or if they are paid by MOE. But if you consider the number of secondary school students (about 180K), the support given to SPH by MOE is not insignificant.
The link below shows the costs to advertise on these papers:
http://sph.com.sg/system/misc/MediaKit20...ia-Kit.pdf