Cerebos Pacific

[corporatefatcat]

finally someone started a discussion about Cerebos.

I think Brands Essence is pretty much part of culture in Singapore. When a friend is recovering from an illness you give them Brands to strengthen their immune system, when your children undergo exams you give them Brands to improve their memory and concentration. It is this whole process of caring that creates a culture/moat.

There are other competitors out there. But if you were purchasing it as a gift, I would personally go with Brands even if it costs more. Same goes with the relationship between Hampers and Birds Nest.

Compare its ROE with Eu Yan Sang, and you can see who still commands market share.