Old Chang Kee

[valuehunter]

In terms of an increase in price translating to an increase in revenues, and hence bottom line; it's too simplistic to conclude that sales volume (i.e. number of customers) will not be affected. One must do an analysis of the impact of the price increase on volume decrease and conclude whether the overall impact is expected to be +ve or -ve. There have been cases where the increase in price (and gross margin) has been negated by a sharp drop in volume; such that the Company may have been better off keeping prices constant instead.

Agree with your point MW. Perhaps it will be useful for shareholders and potential investors to find out the impact on sales volume, topline and bottom line the last time OCK raised its prices. History may not necessarily repeat itself, but it may give an indication of what to expect with the most recent price increases.