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13-11-2014, 09:45 AM
More M&A...
Yahoo! buys video ad platform for S$826m
SAN FRANCISCO — Yahoo! agreed to acquire video-advertising service BrightRoll for about US$640 million (S$826 million) in cash, adding marketing tools to drive chief executive officer Marissa Mayer’s turnaround effort.
BrightRoll, one of Yahoo!’s biggest deals under Ms Mayer, is profitable and should exceed US$100 million in revenue this year, the web portal said on Tuesday in a statement. Yahoo! expects the purchase, which is subject to customary closing conditions, to boost earnings before certain items.
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http://www.todayonline.com/tech/yahoo-bu...form-s826m
Yahoo! buys video ad platform for S$826m
SAN FRANCISCO — Yahoo! agreed to acquire video-advertising service BrightRoll for about US$640 million (S$826 million) in cash, adding marketing tools to drive chief executive officer Marissa Mayer’s turnaround effort.
BrightRoll, one of Yahoo!’s biggest deals under Ms Mayer, is profitable and should exceed US$100 million in revenue this year, the web portal said on Tuesday in a statement. Yahoo! expects the purchase, which is subject to customary closing conditions, to boost earnings before certain items.
...
http://www.todayonline.com/tech/yahoo-bu...form-s826m
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