05-06-2013, 09:24 PM
NTUC, Giant and Coldstorage sell house brands of products that never go out of fashion, with little or no obsolescence threat. Would the tissue paper be "out of season" next month? Would cereal be incompatible with the version 5 Lightning adapter?
Seriously, would you have paid even $5 for the speaker-in-a-can (which I think was given to shareholders at the AGM)?
Challenger has little or no experience in producing lifestyle products/accessories and whatever margin that they might possibly get, I fear that it will be offset by future write-offs. Even if it's OEMed, it's still a different set of consideration (and hence different set of risk) that has allowed them to be successful.
If they pull it off, kudos.
But with the move, Challenger in 2013 is no longer the same as Challenger in 2010/11/12.
Seriously, would you have paid even $5 for the speaker-in-a-can (which I think was given to shareholders at the AGM)?
Challenger has little or no experience in producing lifestyle products/accessories and whatever margin that they might possibly get, I fear that it will be offset by future write-offs. Even if it's OEMed, it's still a different set of consideration (and hence different set of risk) that has allowed them to be successful.
If they pull it off, kudos.
But with the move, Challenger in 2013 is no longer the same as Challenger in 2010/11/12.