Challenger through its relatively new and fast-growing Valore lifestyle goods brand and retail platform is looking out for business partners who are keen to grow their original lifestyle product ideas with them mainly through its wide Singapore retail and Asia Pacific distribution network……
http://www.valore.sg/Valore/?page_id=432
I believe sooner or later Challenger/Valore will strike gold in coming out with 1 or more "star products" which will allow the group to make some very good money by selling the products to the world market.
(04-01-2014, 05:46 PM)dydx Wrote: [ -> ]Challenger through its relatively new and fast-growing Valore lifestyle goods brand and retail platform is looking out for business partners who are keen to grow their original lifestyle product ideas with them mainly through its wide Singapore retail and Asia Pacific distribution network……
http://www.valore.sg/Valore/?page_id=432
I believe sooner or later Challenger/Valore will strike gold in coming out with 1 or more "star products" which will allow the group to make some very good money by selling the products to the world market.
I see two products that people will be interested in buying - power banks and sim card adapters. It so happens that these are the only two Valore brand products that I bought from them so far.
From asking around, I think their power banks are quite popular. If you look at them, they are really stylish and affordable. You will not be ashamed to whip one out and show to your friends.
On the other note, I really wonder how will they engage others to distribute their products in Singapore. The good thing about buying Valore products, is that you can fully use your "Challenger membership" to get it at a much better price. Will consumers be able to use a "Challenger membership" to get it a better price if lets say they buy it from NTUC? I really do not know.
Distributing to other parts of SEA is a better move. Good looking products at attractive prices to SEA is something SEA consumers need. There are many people in SEA that owns a phone, and they will need Valore products to supplement their phone. The only issue is that the design will need to be catered for the local market.
(vested)
I am not sure if the product has a brand equity value to itself, especially for power banks. The barriers to entry is low for such accessories. I've been noticing that a lot of people are giving out power banks as freebies and I myself have received a power bank which was a "built-to-order" by a colleague of mine. So, to get someone to manufacture power banks and then re-sell it is not difficult.
(06-01-2014, 11:05 PM)dzwm87 Wrote: [ -> ]I am not sure if the product has a brand equity value to itself, especially for power banks. The barriers to entry is low for such accessories. I've been noticing that a lot of people are giving out power banks as freebies and I myself have received a power bank which was a "built-to-order" by a colleague of mine. So, to get someone to manufacture power banks and then re-sell it is not difficult.
Brand equity cannot be grown overnight, let's give it some time to germinate. If you google "power bank Singapore", you will likely see Valore products occupying 5, 6 positions out of top 10 search results. That's not too bad. You will also realise Challenger websites occupying around 2 spots in the search results which help to give people the impression that Valore is more reliable among all the other alternatives.
Piggybacking the Challenger brand may not be a bad idea. Creating a differentiated brand experience may be an issue later on. I see the same sales personnel rotating their shifts between Valore and Challenger outlets, so no difference in sales pitch? Until you are hooked onto the brand, I think most ppl would still go to Challenger to get their stuff.
(06-01-2014, 11:47 PM)FatBoi Wrote: [ -> ]Brand equity cannot be grown overnight, let's give it some time to germinate.
I certainly agree with this. I also have a strong feeling that "Valore" carries the potential to grow over time into a strong brand for digital/electronic/PC and related accessories, and lifestyle products (including selected gift items); and over time, the present 4 small-format "Valore" retail outlets would grow and evolve into a strong and stand-alone chain of specialist shops for IT accessories and gifts in Singapore.
We should also bear in mind that to ensure good/reliable suppliers (including its own contract manufacturers), high-quality of the Valore products, good logistics, sourcing for good/new designs and products from China, and having/building its own product design/R&D capabilities, Challenger has invested in a subsidiary in Shenzhen - Valore (Shenzhen) Pte Ltd - staffed by product engineers, merchandisers and QC/logistics personnel.
what if sales drop or little growth but margin improves and better than competitor like courts?
(15-01-2014, 05:07 PM)kopitescouser Wrote: [ -> ]what if sales drop or little growth but margin improves and better than competitor like courts?
The company's NPM is always better than Court's (excludes its credit service), and Pertama's (Harvey Norman). One of the reasons is the company sold more high margin accessories than both of them.
If I'm a promoter at challenger, but I'm employed by another agency to work there to promote a certain brand. I'm still allowed to buy their shares right.
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