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Full Version: Review of The Florence Residences - first mega launch in 2019
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The Florence Residences is the first mega launch in 2019! The reaction of buyers will reflect the sentiment of the market.

The en bloc fever over the past few years saw many HUDC projects collectively sold and redeveloped into new condominiums. District 19, specifically in Hougang, will have its final 2 HUDC developments make way for brand new mega condos: The Florence Residences in Hougang Avenue 2 and Riverfront Residences in Hougang Avenue 7. Florence Residences is within proximity to Kovan, a lively neighbourhood comprising a bowling centre,Heartland Mall, great food including popular Ponggol Nasi Lemak and Lola’s Café, and not forgetting Kovan MRT which is an 8 minute walk away. 

With a price tag of $629m for buying Florence Regency, Florence Residences is targeted to launch at an average price of $1,450 psf. When compared against other projects in District 19, this price is relatively competitive. In fact, the average price is even lower than the last new launch in the same district, Affinity At Serangoon in Serangoon North.