22-06-2017, 09:21 PM
As the disruption playbook says - a startup shouldn't try to compete head-to-head with the incumbent (market leaders) but target a specific under-served/less attractive portion of the market. Airbnb has dominated the lower end of the short term housing market and is now targeting the premium section.
Airbnb Readies a Premium Tier to Compete More With Hotels, Sources Say
The service, expected to launch as a pilot with a select group of hosts as soon as this week, will send Airbnb inspectors into hosts’ homes to ensure they meet a checklist of quality standards designated by the company, said two of the people. If the homes pass the inspection they will be eligible for a featured section of Airbnb’s website and mobile apps, they added.
https://www.bloomberg.com/news/articles/...ith-hotels
Airbnb Readies a Premium Tier to Compete More With Hotels, Sources Say
- Service will rely on inspectors to check homes for quality
- Pilot program is designed to lure wealthier travelers
The service, expected to launch as a pilot with a select group of hosts as soon as this week, will send Airbnb inspectors into hosts’ homes to ensure they meet a checklist of quality standards designated by the company, said two of the people. If the homes pass the inspection they will be eligible for a featured section of Airbnb’s website and mobile apps, they added.
https://www.bloomberg.com/news/articles/...ith-hotels