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Jan 9, 2011
From teen hairdresser to engineering firm boss

No stranger to poverty, Rachel Wong harnesses her thrift and diligence to reap handsome dividends
By Lorna Tan, Senior Correspondent

Growing up poor, Ms Rachel Wong dreamt of becoming a successful businesswoman one day.

This the 47-year-old has done, as managing director of Marunda Utama Engineering, an engineering contractor which works with leading engine brands and the engine-related products of a number of Fortune 500 firms.

The youngest in a family of five, Ms Wong started working straight after her O levels, to help supplement the family income.

She sold encyclopaedias door- to-door before modelling with Carrie Wong Models and picking up professional photography. In 1979, she became a hairdresser at high-end salon Rudy Hadisuwano in Scotts Road, where she stayed until 1985.

That year, at 22, she leapt at the opportunity to run her own business when an Indonesian friend asked her to be a co-founder of Marunda Utama Engineering.

He already had a set-up in Indonesia and wanted a similar operation here. Undaunted by her lack of experience and qualifications, Ms Wong took up the challenge.

Her diligence and perseverance paid off. She even managed to turn the firm around when it got into trouble in the early 1990s, and paid off a $1.5 million debt. In 1996, she assumed full control of the firm as managing director.

Over the years, the firm, which has a staff strength of 20, has expanded into non-technical products, such as providing military- grade insulation and lagging material, specialist military-grade canvas material and bio-degradable chemicals. Its clients include the Singapore Government, the United States Navy, Royal Malaysian Navy, overseas oil-rig operators and private ship owners.

Ms Wong's husband works in the marine sector. They have a son Rainer, 10, and a daughter, Rannel, three.

Q: Are you a spender or saver?

In the earlier years of pursuing my career and building my business, I was very much a saver.

Saving was my top priority as there were a lot of responsibilities to shoulder - from maintaining a car, a flat and supporting my family financially, to running the business.

Now, I save about 35 per cent of my annual income for retirement.

Q: How much do you charge to your credit cards every month?

On average, I charge about $6,000 to $8,000 a month for business-related expenses, entertainment and shopping. I have six credit cards.

I make it a point to settle the bills in full and on time. I make weekly withdrawals of about $1,000 from my savings account for groceries, my domestic helper's wages, tuition fees and incidental expenditure.

Q: What financial planning have you done for yourself?

My portfolio comprises fixed and saving accounts, life insurance policies, children's education endowment plans and properties.

I have a few structured deposits of about $100,000 each. They guarantee the principal amount invested provided I do not prematurely terminate them. These are a combination of deposit and investment products such as currencies, equities, interest rate and market indexes.

To provide my family with adequate protection, I'm covered for my life for about $2 million. I pay annual insurance premiums of about $12,000. Last month, I contributed $11,745 to the Supplementary Retirement Scheme and plan to do so annually from now on.

Q: Moneywise, what were your growing-up years like?

The second of my two older sisters died in a car accident in 1983, when she was 29.

My father was a Chinese teacher whose salary was just enough to sustain himself. My mother worked as a domestic helper and looked after senior staff nurses and their hostel at Tan Tock Seng Hospital. Back in the early 1970s, her monthly wage was about $30. To support the family, mum had to do the laundry for doctors and nurses.

We lived in a rented room above a coffee shop in Moulmein Road. It was infested with rats and other pests. As the strict landlord would turn off the electricity and water supply at 8pm daily, my family would have dinner by candlelight on most nights. I was brought up to be thrifty and appreciate the smallest and simplest things in life.

Q: How did you get interested in investing?

I started investing in properties only after I had a sound financial plan in place to ensure my firm's operational sustainability. With some surplus cash I bought our first commercial property. One acquisition led to another.

Q: What property do you own?

I own two residential and three commercial properties.

I live in a 1,600 sq ft HDB executive flat in Ang Mo Kio. I bought it brand new in 1995 for $276,000 and spent $200,000 renovating it.

Last year, my hubby and I bought a 99-year leasehold 5,300 sq ft landed five-storey terrace house in Sembawang. We plan to move in when the construction is completed by the middle of this year. We bought the house for $1.9 million in October. Since then, the land at an adjacent plot has doubled in value.

In 2006, I bought a 7,500 sq ft commercial unit in Kaki Bukit, which I'm using as my head office and workshop. It was bought for $1.05 million and is now worth about $1.5 million.

The other two commercial units were bought in 2006 and together they cost more than $2 million. One is a 12,000 sq ft landed three-storey building in Pioneer Road which is used as a factory- cum-office-cum-workshop.

The other is a 1,500 sq ft office space at Commonwealth Avenue. Both are earning rental yields of about 11 per cent per annum. The value of the two commercial properties has held.

Q: What's the most extravagant thing you have bought?

It is an Audemars Piguet full diamond dress watch which cost nearly $35,000. I bought it in 2005 to reward myself for all my hard work and to make up for the fact that I didn't pamper myself in the earlier days.

Q: What is your retirement plan?

I have lots of passion to continue running my business and I do not intend to rest on my laurels. It keeps my fire burning and adrenaline pumping.

I anticipate that I will need $10,000 or more for monthly expenditure when I do retire.

Q: Home is now...

My Ang Mo Kio flat.

Q: I drive...

I have three cars - a metallic silver Mazda Miata convertible; an eight-seater Toyota Previa of the same colour; and a maroon Mercedes S350L.

lorna@sph.com.sg

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WORST AND BEST BETS

Q What has been your worst investment to date?


In 1994, I ordered a 20-foot container of brass and glass display hardware from India. I had intended the goods for retail but I was short-changed with poor quality stuff and wrong items. The payment was by letter of credit, which contained some loose terms that the supplier took advantage of. I had to sell the goods at below cost and incurred a loss of $40,000.

Q And your best investment?

It has to be my company, in which I have invested 25 years of my life, and more than $1million. I have built it from nothing to what it is today.

It is a 'vehicle' in which I rode my journey through ups and downs to today's achievement of being recognised in the power generation and marine industries as a 'small chilli but hot' player.

My second best investment would be my executive HDB flat in Ang Mo Kio, which was bought in April 1995 for $276,000. Today, it could fetch $800,000 or more.
think she should "give" her HDB flat back to HDB... just sell it off, already got 5,300 sq ft landed five-storey terrace house...

:O
(09-01-2011, 01:45 PM)brattzz Wrote: [ -> ]think she should "give" her HDB flat back to HDB... just sell it off, already got 5,300 sq ft landed five-storey terrace house...

:O

It is her prerogative if she wants to give up her HDB or not. She may have other reasons for keeping the flat, other than monetary reason. However, if she does decide to sell, I would be keen to look at the house, not to buy but to look at the $200K renovation she has thrown in. Big Grin

Frankly how many people will throw 200 K renovation in HDB from a "Heartlander" mindset perspective.
This should be the most extravagant thing...
Jan 16, 2011
me & my money
The son also rises in the business of solar systems

Entrepreneur Frank Phuan followed in his father's footsteps by making solar panels
By Lorna Tan, Senior Correspondent

If things go as planned, the China market will be an important revenue generator for entrepreneur Frank Phuan, who plans to venture into the energy market in Tianjin, 150km from Beijing, later this year.

'With the popularity of renewable energy in Tianjin Eco-City, we expect to achieve a tripling of our current annual turnover of more than $10 million,' said the 34-year old marketing director and co-founder of solar panel maker Sunseap Enterprises.

Mr Phuan practically grew up in the solar business, as his father is also in the same line. The latter, Mr Phuan Pui Jong, set up his company Compo Enterprises, which makes solar systems, in 1978.

While Compo's solar systems are for export to Europe and the United States, the younger Mr Phuan's solar panels can be connected to a country's energy grid and can also be leased, a service that he will be marketing in Tianjin.

In fact, Sunseap installed the first solar grid-connected system here in March 2006. Since then, the 14.5kw rooftop system in the German European School has generated 85MW of power.

Mr Phuan co-founded Sunseap with his father in 2000, with an initial investment of $300,000, after he graduated from Nanyang Technological University with a degree in materials engineering that year. Sunseap's client base includes the Housing Board and the Khoo Teck Puat Hospital.

Not content with running one company, Mr Phuan has set up seven other businesses since then. Together with three partners, he co-owns integrated marketing company Spoc Solutions, which provides events management, branding and consultancy services.

His other businesses include a creative agency, a company that handles conventions and exhibitions, an online marketing company and a food and beverage company. The latter is comprised of three R Burger outlets in Ion Orchard, Market Street and Collyer Quay.

Mr Phuan, who is single, has a steady girlfriend.

Q Are you a spender or saver?

In my early business years, I put almost all of what I earned back into running new businesses. I was simply too eager to start on new ideas and jumped at any potential opportunity.

When I realised that I was stretching myself too thin, I decided to force myself to slow down and evaluate what I was doing. Thankfully, some of the investments paid off, and I have learnt to be prudent since. Now, I save 30 per cent of my earnings.

Q How much do you charge to your credit cards every month?

I have three credit cards, and charge around $3,000 each month to them. About half of that sum is for business-related expenses and the other half for groceries, petrol, dining and shopping. Settling the bills monthly is a must.

I don't like holding on to too much cash, so I draw an average of $200 a week from the ATM.

Q What financial planning have you done for yourself?

My previous experiences with shares ended up in losses, and I've no time currently to monitor the share market. So I do not dabble in shares. The majority of my investments are in businesses, and I have cash kept in offshore accounts that earn a higher interest than what is offered by banks here. My main offshore account is in Australia, and earns an interest of 6 per cent annually. I also have another account in Hong Kong.

Q Moneywise, what were your growing-up years like?

I'm from a small family of four, including my younger sister. As a child, I lived a comfortable life without financial worries, as my dad's income from his business was able to support the entire family. Despite this, my mum was a thrifty person who taught me to spend within one's means and to be a financially independent adult. My mum helps out in my dad's business. We lived in a three-room HDB flat in Holland Village till I was five. That year, we moved to a four-bedroom condo in Jurong West. In 1996, we moved to a 1,399 sq ft condo in Jurong East, which was bought for $500,000.

Q How did you get interested in investing?

In 2002, I learnt about how financial freedom can be provided by passive income, from a book written by Robert Kiyosaki. Till then, I thought that earning a high salary in the rat race was the only way to go. It motivated me to look for various flows of passive income.

Since then, I have focused on building businesses that can be run like an engine, to churn passive income. Sunseap and Spoc have been consistently reporting profits for the last few years.

My target is to be able to focus entirely on the solar business, and to be able to collect $500,000 in annual dividends in the next five years from each of my other companies, which are run by my partners.

When I set up a company, I look for scalability and growth in that sector. Familiarity is not an issue, but one of my business partners should be an expert in that field to provide traction.

Q Do you have investments in China?

We have been studying the China market and are planning to build a solar module factory in the Tianjin Eco-City to launch our solar system leasing model there. It will be an estimated $15 million investment, with a first-phase investment of $5 million this year.

We are confident about the popularity of renewable energy in the Eco-City. The Chinese government has mandated that for every building in the Eco-City, 20 per cent of its power usage has to come from a renewable energy source, such as geothermal or solar energy.

Sunseap's competitive edge lies in its ability to provide a leasing scheme that will provide relief to customers on maintenance and parts replacement matters. I'm on the lookout for potential investors in my China venture.

Q What's your outlook on China's economy and your investments?

China is a giant and looks set to overtake the United States as the No. 1 consumer market in the world, because of its sheer size and numbers. I'm bullish on the solar energy market there, which looks set to explode this year.

Q What property do you own?

I do not own any property. I live with my parents. We've just moved from the condo in Jurong East to a 3,036 sq ft four-storey cluster house in Pasir Panjang. My parents bought it for $2 million last year. I do not know its current value.

Q What's the most extravagant thing that you have bought?

Perhaps the most extravagant thing I have done is to travel across Europe from Istanbul to Helsinki with a friend over two months in 2000. I spent more than $15,000, which was saved over three years.

Q What's your retirement plan?

When I was much younger, my friends and I hoped to retire when we were 30 years old with $1 million. Now, I do not think I will be thinking of retirement any time soon, because I love my work too much.

But I think $5 million is a good sum to retire with your spouse. That will earn enough interest per month for two persons to be financially independent. I hope to earn that amount by the time I'm 38.

Q Home is now....

I live with my parents in a cluster housing development in Pasir Panjang.

Q I drive....

A black Lexus RX 350. I love the size and height of SUVs.

lorna@sph.com.sg
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WORST AND BEST BETS

Q What has been your worst investment to date?


In 2008, I decided to partner a group of investors to raise money from the capital markets to build a second-generation hi-tech thin-film solar manufacturing plant. Everything was on track until our United States-based technology partner pulled out last year, citing the financial crisis and poor market results.

The fees from lawyers, consultants and other professionals cost our group a total of more than $5 million over three years, and it eventually came to nothing. I lost $1 million.

Q And your best investment?

My best investment has to be both my solar company and marketing company, which I spent my last 10 years building. The paid-up capital for the marketing company is $150,000, and it is now a profitable company with an average annual revenue of above $10 million.

My father and I have so far invested $1.5 million in Sunseap. I hope to expand the solar company to a size where I can get it listed within the next five years.
(16-01-2011, 08:37 AM)Musicwhiz Wrote: [ -> ]Jan 16, 2011
me & my money
The son also rises in the business of solar systems

Entrepreneur Frank Phuan followed in his father's footsteps by making solar panels
By Lorna Tan, Senior Correspondent

.
...
This guy amazez me, but he did't mention where he got his capital to start-up his companies? How did he get S$300k with his father upon graduation to start the company, when he takes 3 years to save 15k to go Europe? Loans?Or rich parents?
Haha, he saved for 3 years just to blow it all on one trip which lasted two months! It would be quite painful for me if that happened. Tongue

I don't mind splashing on an expensive holiday if I had the savings, but three years worth of it seems rather serious! Wink
If he had 150k (assuming the 50% of the capital came from him) at age 24 in 2000 when he grad, it's not difficult to be a millionaire by age 30. stock market at 2000 was just recovering and in the run-up to 2007 he would have made a pile even if he is a dud in investing. Since he takes high risks in his biz, he would have taken high risks in stocks too.
Yes is important to have elder in the family that provide the finance, experience, contacts and for this case same line of business.
I will not be surprise a number of key employees are his father kake or related.
(16-01-2011, 05:11 PM)em2nre5u Wrote: [ -> ]Entrepreneur Frank Phuan followed in his father's footsteps by making solar panels.
This guy amazez me, but he did't mention where he got his capital to start-up his companies? How did he get S$300k with his father upon graduation to start the company, when he takes 3 years to save 15k to go Europe? Loans?Or rich parents?

Basically there are 2 types of solar panel in the market...Photovoltaic and Thin-film, the largest solar panel system in SG is at Marina Barrage...In S'pore only airport or large uncover space only suitable for solar system, i think no market here...the semicon product is dam expensive , 1 panel cost u close to 200 USD...unless oil price touches 200usd per barrel.

Aiya, this guy was born with a silver spoon, all from his father lar...he has another company called SolarMorp at Race course road....Solar system still a long way to go, unless govt support it like in Germany heavily subsided. Many solar companies like Phoenix, Solar, Sharp and Greenzone been in the market for quite sometimes but yet still struggling.

Quote 'Everything was on track until our United States-based technology partner pulled out last year... I lost $1 million'

I think this angmoh company is Applied Mxxxxx...., like to use legal way to makan small fish, no different with lehman bro style...worst than the chinaman...it a expensive lesson

He trying to follow Osim, aggressively publicized his company and ultimately listed in the stock market...then laughing all the way to the bank...this is how most businessman make his money from the 'gundoo' retail investors.