13-06-2014, 04:18 PM
CAG initiated plan to attract traffic, amid competition from the region...
Changi Airport rolls out S$100m plan to boost passenger traffic
SINGAPORE — With passenger traffic on the decline, Changi Airport Group (CAG) has launched a S$100 million initiative to turn things around and improve the efficiency of its operations at the facility.
From July, it will offer its airline partners a reduction in operating costs, including rebates of 50 per cent on aircraft parking fees and 15 per cent on aerobridge fees, until June 30 next year. It will also introduce a package that rewards airlines for growing transfer traffic at Changi Airport and encourage them to get on its FAST@Changi initiative, which offers self-service options for departing passengers.
To stimulate traffic demand, it will invest in marketing campaigns to promote Singapore in major source markets such as Australia, China, India, Indonesia and Russia.
The CAG said passenger traffic had declined in February and March from a year ago by 0.2 per cent and 2.5 per cent, respectively, due to factors such as the rise of the Singapore dollar versus key travel markets such as India and Indonesia, as well as political uncertainty in Thailand.
Mr Lee Seow Hiang, chief executive officer of CAG, said: “While we cannot iron out the volatilities of the industry cycle, we believe (the Growth and Assistance Incentive programme) will provide helpful temporary cost relief as airlines implement the necessary measures needed to adjust to the evolving market environment.”
CHANNEL NEWSASIA
http://www.todayonline.com/singapore/cha...er-traffic
Changi Airport rolls out S$100m plan to boost passenger traffic
SINGAPORE — With passenger traffic on the decline, Changi Airport Group (CAG) has launched a S$100 million initiative to turn things around and improve the efficiency of its operations at the facility.
From July, it will offer its airline partners a reduction in operating costs, including rebates of 50 per cent on aircraft parking fees and 15 per cent on aerobridge fees, until June 30 next year. It will also introduce a package that rewards airlines for growing transfer traffic at Changi Airport and encourage them to get on its FAST@Changi initiative, which offers self-service options for departing passengers.
To stimulate traffic demand, it will invest in marketing campaigns to promote Singapore in major source markets such as Australia, China, India, Indonesia and Russia.
The CAG said passenger traffic had declined in February and March from a year ago by 0.2 per cent and 2.5 per cent, respectively, due to factors such as the rise of the Singapore dollar versus key travel markets such as India and Indonesia, as well as political uncertainty in Thailand.
Mr Lee Seow Hiang, chief executive officer of CAG, said: “While we cannot iron out the volatilities of the industry cycle, we believe (the Growth and Assistance Incentive programme) will provide helpful temporary cost relief as airlines implement the necessary measures needed to adjust to the evolving market environment.”
CHANNEL NEWSASIA
http://www.todayonline.com/singapore/cha...er-traffic