01-08-2013, 09:45 PM
Interesting survey result...and worth a deeper look..
Online demands of shoppers not matched by retailers
SINGAPORE — Retailers are not keeping up with the demands of online shoppers, according to new research.
The Digital and the New Consumer: Emerging Paths to Purchase report by integrated marketing communications agency Havas Worldwide Southeast Asia said Asian shoppers are among the leaders in online shopping compared to their counterparts in the West.
Only 16 per cent of online consumers in the United States have used a mobile device to shop, compared with 50 per cent in China, 48 per cent in Singapore and 42 per cent in India.
Singaporeans are also more mobile and even more demanding when it comes to digital commerce. However, the demands of mobile shoppers are not matched by retailers, who keep a more conservative profile online.
http://www.todayonline.com/tech/online-d...-retailers
Online demands of shoppers not matched by retailers
SINGAPORE — Retailers are not keeping up with the demands of online shoppers, according to new research.
The Digital and the New Consumer: Emerging Paths to Purchase report by integrated marketing communications agency Havas Worldwide Southeast Asia said Asian shoppers are among the leaders in online shopping compared to their counterparts in the West.
Only 16 per cent of online consumers in the United States have used a mobile device to shop, compared with 50 per cent in China, 48 per cent in Singapore and 42 per cent in India.
Singaporeans are also more mobile and even more demanding when it comes to digital commerce. However, the demands of mobile shoppers are not matched by retailers, who keep a more conservative profile online.
http://www.todayonline.com/tech/online-d...-retailers