25-07-2013, 09:55 PM
How to win in China: Top brands share tips for success
24 July 2013
By Ian Rose
The masses of new middle-class consumers in China are one of the big targets for global companies battling the sluggish economies of Europe and North America.
But which companies have managed to stand out in this important market?
The BBC asked global brand research company Millward Brown to find the 20 most powerful foreign brands in China, the ones that have gone in and succeeded where many others have failed.......................................................................
http://www.bbc.co.uk/news/business-23364230
24 July 2013
By Ian Rose
The masses of new middle-class consumers in China are one of the big targets for global companies battling the sluggish economies of Europe and North America.
But which companies have managed to stand out in this important market?
The BBC asked global brand research company Millward Brown to find the 20 most powerful foreign brands in China, the ones that have gone in and succeeded where many others have failed.......................................................................
http://www.bbc.co.uk/news/business-23364230