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Online retailer becoming a hot cake for investors? Is it a trend worth noted?

Temasek invests in US online sports retailer

SINGAPORE — Temasek confirmed yesterday its investment in online sports apparel retailer Fanatics.com, which raised US$170 million (S$211 million) in funding this week.

United States-based Fanatics, majority owned by e-commerce holding company Kynetic, sells officially-licensed jerseys, mugs, jackets and other such merchandise primarily online, and is the backbone of a number of professional sports teams’ websites.

The funds raised this week come from both Temasek, which will gain a seat on the board, and Alibaba Group, said Mr Michael Rubin, the Chief Executive of Kynetic and Executive Chairman of Fanatics.

http://www.todayonline.com/business/tema...s-retailer

Online retailing has been a growing industry because the business model has a lower cost base than traditional brick & mortar which means transferring of lower cost benefits to consumers. It is similar to what happened to online music stores vs. gramophone stores.

Secondly, in this article, it can be seen that this online retailer is still in its early-growth stage (VC-kind). In fact, there are very few listed online retailing companies besides amazon. SGX has none if I am right. So even if we know its a growth industry, its very hard for retail investors like us to directly participate in it

Hotung invest in on-line B2C companies.

Vested in Hotung