01-03-2013, 01:51 PM
It is a new interactive marketing success base on mobile platform, which worth a read IMO
Chok! Chok! Chok! ad shakes up mobile marketing
BARCELONA — A strange phenomenon hit Hong Kong in late 2011.
As the clock hit 10pm each night a Coca Cola ad aired on television, prompting thousands of viewers to grab their phones and start shaking them frantically to virtually “catch” the falling bottle caps on the screen and win instant prizes.
Dubbed Chok! Chok! Chok! — meaning rapid motion in local slang — the interactive campaign by McCann Worldgroup became a hit, and sent viewers at home, in cinemas and in front of giant outdoor screens into a frenzy.
http://www.todayonline.com/business/impa...-marketing
Chok! Chok! Chok! ad shakes up mobile marketing
BARCELONA — A strange phenomenon hit Hong Kong in late 2011.
As the clock hit 10pm each night a Coca Cola ad aired on television, prompting thousands of viewers to grab their phones and start shaking them frantically to virtually “catch” the falling bottle caps on the screen and win instant prizes.
Dubbed Chok! Chok! Chok! — meaning rapid motion in local slang — the interactive campaign by McCann Worldgroup became a hit, and sent viewers at home, in cinemas and in front of giant outdoor screens into a frenzy.
http://www.todayonline.com/business/impa...-marketing