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Ong Beng Seng

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Ong Beng Seng (b. 1944, Sabah, Malaysia - ) is a Malaysian hotel and property tycoon based in Singapore. Ong and his Singaporean wife, Christina Ong were ranked seventh on Forbes magazine’s 2011 list of Singapore’s richest people with an estimated net worth of S$1.9 billion. He is managing director of public-listed Hotel Properties Limited (HPL), which is involved in hotel investment and management, property development and retail. Ong played a key role in bringing the Formula One (F1) race to Singapore and owns the rights to the Singapore Grand Prix.

Early life
Arriving in Singapore at the age of four with his family, Ong attended Anglo-Chinese School, where he was a champion sprinter and long jumper. He obtained a degree in insurance after studying in Britain, and worked in insurance underwriting and broking in Europe and Southeast Asia. In the late 1960s, Ong joined Motor & General Underwriters Investment Holdings. When Haw Par Securities took a substantial stake in the company, Ong was appointed to Haw Par’s board.

He married Christina Fu in 1972 and three years later joined Kuo International, an oil trading company owned by his father-in-law Peter Fu Yun Siak. At Kuo International, Ong’s sense of daring is said to have served him well, as he earned millions by accurately forecasting the ups and downs of oil prices. The capital earned during this period reputedly helped finance Ong’s later investments and property development.

Rise in the property, hotel and lifestyle sectors
In 1980, Hotel Properties was formed as a private limited company to purchase the Hilton hotel for S$72 million, with Fu as the majority shareholder and Ong as managing director. The incorporation of Hotel Properties in 1980 and its subsequent listing two years later marked the beginning of Ong’s move into the property, hotel, retail and lifestyle sectors. The company quickly acquired properties and hotels, especially those on prime plots in Orchard Road, and formed a joint venture with the Four Seasons chain of hotels in 1984. Globally, it also acquired hotels in cities like London, Montreal, Texas and Perth.

Ong was reportedly behind HPL's move to acquire two plots of land along Orchard Boulevard from tycoon Khoo Teck Puat for S$61.4 million in 1987, and the company was involved in three of the largest property deals the following year. By 1992, Hotel Properties controlled four hotels in the prime Orchard and Tanglin areas, and had built a number of luxury condominiums. Ong’s private companies, Savu Investments and Savu Properties, also developed commercial and office properties in the business district.

With a strategy geared towards attracting tourism spending, by the early 1990s Ong had also opened the Hot Gossip discotheque, Hard Rock Cafes in Singapore, Bangkok and Kuala Lumpur, and franchises for Haagen-Daz ice cream in Singapore and Hong Kong. Ong also controlled Komoco Auto, which handled the distribution of Hyundai cars, and entered a partnership for the charter airline Region Air. In the financial services sector, Ong and Fu picked up a 49% stake in stockbroker J. Ballas. A less successful acquisition was that of the Brash’s musical equipment chain, which dragged down HPL’s earnings in Australia and was eventually sold.

Ong acquired a reputation for bold moves and a flamboyant style and while some derided him as a speculator, others noted an astute sense of business behind his moves. The Wall Street Journal in 1989 named Ong as one of 28 businessmen around the world who stood a “good chance of becoming the next generation to lead business into the 21st century”, and he also won The Business Times' Businessman of the Year award for 1991. A newspaper report in 1992 noted his formula for success as “connections, a brilliant sense of timing, and a sharp eye for business”. Despite Ong’s reputation for the high life, he remained publicity-shy, granting only a handful of media interviews.

Together with his wife, Ong began to make inroads into the fashion world in the 1990s. Christina Ong’s Club 21 chain took on the distribution of designer clothing labels such as Armani jeans in the United States and the United Kingdom, and held the rights for DKNY products. These added to their portfolio of franchises for over 40 top American and European brands. HPL also invested in Donna Karan Japan and opened DKNY stores across Asia. Ong’s reputation for connections with the rich and famous was also reinforced when HPL took a 20% stake in celebrity restaurant chain Planet Hollywood in 1994. In 2000, the couple bailed out troubled luxury brand Mulberry, taking a 41.7% stake before eventually taking control of the company. By 2011, the Mulberry Group's shares had become one of the world's best-performing retail stocks over the past decade, and the Ongs' 57% shareholding in the company made up nearly half of their total net worth.

In late 2011, Ong and his wife's shareholding in HPL stood at just under 24%. HPL has stakes in 19 hotels in eight countries and manages a number of these, as well as interests in residential and commercial properties and retail operations across Asia.

Corporate and crisis strategies
When the Asian financial crisis hit the region in 1998, Ong began a process of selling non-core assets including hotels in Australia, a stake in the Italian fashion label Bulgari, the Brash’s chain and his personal Gulfstream jet. HPL’s stock price fell, and rumours of financial troubles swirled as the group divested more than S$150 million of assets. It later emerged that the divestments, mostly in Europe, were part of Ong’s strategy to keep HPL cash-rich, thereby allowing it to acquire more assets ahead of a recovery in Asian economies. That became known as Ong’s “sell West, buy East” strategy. As a result, the company had to retrench around 200 employees from its retail operations. Ong also had to deal with malicious rumours about his health, prompting a rare media interview to dispel them.

Part of the funds from the group’s divestments went towards the building of a global chain of Hard Rock-themed hotels, beginning with Bali and Pattaya. On the corporate front, media reports speculated in 1999 that Ong was busy fending off a hostile takeover of HPL from Malaysian tycoon Quek Leng Chan, who took his stake in the company from about 7% to just under 20% in a year amid rumours of a joint takeover with his cousin, Singapore billionaire Kwek Leng Beng. Ong and the Fu family responded by taking their own holdings from around 20% to 43%, and were eventually able to retain control of the group. Besides shoring up his own shareholding, Ong reputedly increased his media presence, talked up HPL's prospects and thus its share price, making it more difficult for Quek to acquire shares in the company.

Ong was back in the headlines in 2002, when he partnered state investment company Temasek Holdings to launch a takeover bid for steelmaker NatSteel Limited. This sparked a high-profile battle for control of the company with a rival bidder, Indonesian tycoon Oei Hong Leong. That battle was won by Ong’s 98 Holdings, which took control of NatSteel in January 2003 by gaining 50.31% of the company on the last day of its general offer, making its S$770 million offer unconditional. Through his company Reef Investments, Ong has come to own over 80% of NatSteel.

Bringing F1 to Singapore
In 2007, Ong clinched the deal to bring the F1 race to Singapore after a year of negotiations, due in large part to his friendship with F1 boss Bernie Ecclestone. Ong had earlier proposed to build an F1 track at the Laguna Country Club in 1989, but this was rejected by the authorities. The cost of the race was borne by Ong’s company Singapore Grand Prix (which bears 40% of the estimated S$150 million annual cost of the event) , the Singapore Tourism Board, and a government tax on hotel room rentals during the event. The F1 race and its accompanying glamour events helped Ong top The Straits Times' Lifestyle Power List.

Family
Father: Ong Teik Bee
Siblings: Brothers Beng Lim (d. 1973), Beng Min and Beng Huat
Wife: Christina Ong (née Fu), who owns the luxury fashion chain Club 21 and franchise rights to a number of high fashion labels.
Children: Melissa Ong Cheng Sim and Jonathan Ong Cheng Hee



Author
Alvin Chua



References
Asia’s brand barons go shopping. (1996, August 10). The Economist. Retrieved November 14, 2010, from Factiva.

Chan, S. M. (1992, January 18). I am no wheeler-dealer, says hotelier Ong Beng Seng. The Straits Times, p. 48. Retrieved March 15, 2012, from NewspaperSG.

Deaths. (1973, April 25). The Straits Times, p. 22. Retrieved January 28, 2011 from NewspaperSG.

Dynastic drama heats up for hands-on entrepreneur. (2000, April 30). The South China Morning Post. Retrieved November 14, 2010, from Factiva.

Ee, S. (2007, May 12). S’pore F1 on the starting grid. The Business Times. Retrieved November 14, 2010, from Factiva.

Foo, A. (2007, March 18). A drive for life. The Sunday Times, p. 31. Retrieved November 14, 2010, from NewspaperSG.

Gwee, E. (2001, October 12). Hard brake hotel. The Straits Times, Life!, p. 4. Retrieved November 14, 2010, from NewspaperSG.

Koh, T. et. al (ed). (2006). Singapore: The Encyclopedia. Ong Beng Seng (p. 391). Singapore: Editions Didier Millet.
(Call no.: RSING 959.57003 SIN - [HIS])

Mehta, H. (2001, March 26). OBS opening Hard Rock Hotel in Pattaya. The Business Times. Retrieved November 14, 2010, from Factiva.

Mulchand, S. (1992, January 18). The man with the Midas touch – Ong Beng Seng. The Business Times. Retrieved November 14, 2010, from Factiva.

Ong Beng Seng, the hunter, finds himself stalked.(1999, July 13). The Business Times. Retrieved November 14, 2010, from Factiva.

Ong Beng Seng’s and Hotel Properties’s real estate strategy. (1990, February 1). The Business Times. Retrieved November 14, 2010, from Factiva.

Ong, C. (1998, June 3). I’m in fine health, says Ong Beng Seng. The Business Times. Retrieved November 14, 2010, from Factiva.

Ong, C. (1998, June 4). A ‘Sell West, Buy East’ strategy. The Business Times. Retrieved November 14, 2010, from Factiva.

Ong, C. (2003, January 11). NatSteel goes to 98 in photo finish. The Business Times. Retrieved November 14, 2010, from Factiva.

Ong’s star-studded strategy. (1996, April 25). The South China Morning Post. Retrieved November 14, 2010, from Factiva.

Raj, C. (1989, July 7). The ‘sheikh’ of the Far East. The Straits Times, p. 43. Retrieved November 14, 2010, from NewspaperSG.

Shamee, A. (2011, August 15). Profits galore from Mulberry money tree. The Edge. Retrieved March 17, 2012, from Factiva.

Tong, S. (2007, March 15). Singapore tycoon Ong in spotlight with F1 bid. Reuters News. Retrieved November 14, 2010, from Factiva.

Untitled [Obituary of Peter Fu Yun Siak]. (2005, July 4). The Straits Times, p. 17. Retrieved January 28, 2011 from NewspaperSG.

Verrender, I. (1998, February 14). The very private billionaire. The Sydney Morning Herald. Retrieved November 14, 2010, from Factiva.

Yasmine Yahya. (2011, July 29). Singapore's wealthiest now richer: Forbes. The Straits Times. Retrieved March 17, 2012, from Factiva.

Yeo, G. (2011, September 12). Ong Beng Seng raises indirect shareholding in Hotel Properties. The Edge. Retrieved March 17, 2012, from Factiva.



The information in this article is valid as at 2012 and correct as far as we are able to ascertain from our sources. It is not intended to be an exhaustive or complete history of the subject. Please contact the Library for further reading materials on the topic.

Subject
Personalities>>Biographies
Ong, Beng Seng, 1944-
Businessmen--Singapore--Biography
Automobile racing--Singapore
Business, finance and industry>>Business organization>>Business enterprises
Sports, recreation and travel>>Motoring
All Rights Reserved. National Library Board Singapore 2012.

Was looking at HPL latest annual report. Free float excluding the trio is 30.95%. Not much left for a meaningful counter. Fu family's stake while crucial also requires stakes from OBS/Wheelock camp in order for a counter offer to succeed.

Interestingly, OBS was deemed to be interested in some part's of the Fu family stake and hence no indication on the part of Fu is casting a big cloud to the current bid situation.

Independent directors and the valuers also have their jobs cut out in order to have a better valuation of HPL diverse global properties and hotels holdings.

Vested
GG

(16-04-2014, 09:08 AM)greengiraffe Wrote: [ -> ]PUBLISHED APRIL 16, 2014

OBS, Wheelock offer $3.50-a-share for HPL
Market watchers suggest rival offer from Fu family could be in the offing

BYKALPANA RASHIWALA
kalpana@sph.com.sg @KalpanaBT


Mrongbengseng1604

Ong Beng Seng and Wheelock Properties yesterday jointly launched a $3.50-a-share cash offer for Hotel Properties Ltd (HPL) - PHOTO: SPH
application/pdf iCONTreasure trove: What HPL and Wheelock own along the Orchard belt
[SINGAPORE] Ong Beng Seng and Wheelock Properties yesterday jointly launched a $3.50-a-share cash offer for Hotel Properties Ltd (HPL), reviving market talk that the company would redevelop its substantive and adjacent assets along Orchard Road.
Announcing the offer on behalf of offer vehicle 68 Holdings, Standard Chartered Bank said 68 Holdings has agreed to buy almost 42 per cent of HPL for about $750 million from Mr Ong, his wife and his associates, and Wheelock, thus triggering a mandatory offer for the rest of the company.
Explaining the deal, 68 Holdings said: "OBS, as the co-founder of HPL, David Ban and Wheelock Singapore have been long-term shareholders of HPL and they share a common vision and strategy for HPL. They have therefore decided to consolidate their shareholdings in HPL so as to be in a position to cooperate and implement their shared objectives for HPL and to enhance value over time."
Yesterday's announcement said 68 Holdings has agreed to acquire 41.91 per cent of HPL, comprising 213.98 million shares at $3.50 each. Of this, 18.44 per cent is from Mr Ong and two companies controlled by him, Reef Holdings and Como Holdings, and 20.16 per cent from Nassim Developments. The remainder is from Mr Ong's wife, Christina; and David Ban and his wife, Pat; and Tan Zing Yan.
The offer vehicle is 60 per cent owned by Cuscaden Partners Pte Ltd and 40 per cent by Nassim Developments. Cuscaden, in turn, is 90 per cent owned by Mr Ong. Mr Ban owns the rest. Nassim Developments is an indirect wholly-owned subsidiary of Wheelock Properties (Singapore).
Mr Ong, who is managing director of HPL, had set up HPL with his late father-in-law, Peter Fu Yun Siak. Mrs Ong and her three sibilings Peter Fu Chong Cheng, David Fu Kuo Chen and Juanita Fu Su Ying have a deemed interest of about 21.7 per cent in HPL. Mr Peter Fu Chong Cheng has an additional stake of about 7.1 per cent deemed interest, taking his total stake to nearly 29 per cent.
Interestingly, apart from Mrs Ong, yesterday's announcement did not indicate whether 68 has received an undertaking from the Fus to accept the offer.
The offer will be conditional on the consortium securing more than 50 per cent of the company.
Yesterday, Wheelock was up 7 cents at $1.815. HPL rose to $3.53 from $3.13 last Friday. Trading was halted on Monday. Some 2.96 million shares changed hands. Although this is a sharp increase from last Friday's 77,000 shares, they represent just 0.6 per cent of the issued shares.
Market watchers said this could be a sign shareholders are waiting for the independent financial adviser's view. Or perhaps they believe a counter-offer could be made - from the Fu family that owns nearly 29 per cent of HPL. A clearer picture could emerge in the days and weeks ahead.
68 Holdings intends to retain HPL's listing; however, if the free float falls below 10 per cent, it will reassess its options.
Gaining majority control would make it easier for the consortium to realise HPL's potential. The announcement immediately revived talk of HPL eyeing redevelopment of its adjoining assets in Orchard Road - the Hilton and Four Seasons hotels, Forum the Shopping Mall and HPL House. There was previously even speculation that HPL could persuade the authorities to sell to it the Angullia public carpark next door for a bigger redevelopment. Wheelock Place, an office and retail property, is separated from HPL's assets by the Angullia carpark.
Since Wheelock bought a stake in HPL in 2006, speculation has been rife that Wheelock could partner HPL to redevelop HPL's Orchard Road assets.
Wheelock estimates the gain on disposal of its HPL shares at $40.15 million. Its total cost of the shares is understood to be about $1.86 per share.
Cuscaden Partners and Nassim Developments each has the right to require 68 Holdings to effect a pro-rata in-specie distribution of all its assets to its shareholders on or after the fifth anniversary of the close of offer. If a deadlock occurs, each of them will have the right to require 68 Holdings to effect a distribution in-specie of all its assets to its shareholders on a pro-rata basis.

Based on HPL's latest annual report, Fu family needs another 1.06% or 5395165 shares to trigger a GO by breaching 30%.

HPL is now trading @ 10% premium to the only GO of $3.50. If anyone who is so confidently buying will be Fu family since trading liquidity of HPL has always been thin.

Anyone who is contemplating a counter bid needs the support of HPL's single largest holder Fu family with a latest reported stake of 28.95%.

With OBS/Wheelock holding almost equal shares prior to the consortium agreement, the 60/40 arrangement that puts OBS in the driver seat for the bid is also another interesting aspect that is buffering. Maybe simplistically, Wheelock is happy to lock in some dilution to realise capital gains and pleasing its own shareholders before embarking on a bigger multi-year redevelopment process or it could be a bargaining process that pays due respect to OBS given that HPL owns more properties along the stretch of Orchard Road relative to Wheelock.

Interesting times as HPL share price keeps heading higher - can't simply be speculators' act.

Vested
GG

If Fu family buys even 1 share, they have to report since they owned more than 5%. Under takeover code.
So they are not the one buying so far.

pardon my ignorance... is there such a clause under the takeover code... Fu family is not part of the consortium tabling the GO @ 3.50

(21-04-2014, 11:05 AM)opmi Wrote: [ -> ]If Fu family buys even 1 share, they have to report since they owned more than 5%. Under takeover code.
So they are not the one buying so far.

Just curious - isn't Fu family OBS in-laws that we are talking about? Aren't they considered related party?

If Fu family had crossed 30% , they only need to declare if their stake increase by another % .

(21-04-2014, 12:12 PM)greengiraffe Wrote: [ -> ]pardon my ignorance... is there such a clause under the takeover code... Fu family is not part of the consortium tabling the GO @ 3.50

(21-04-2014, 11:05 AM)opmi Wrote: [ -> ]If Fu family buys even 1 share, they have to report since they owned more than 5%. Under takeover code.
So they are not the one buying so far.

Yes. It is inside the takeover code somewhere. No need to be Offeror consortium. As long as holds more than 5%. E.g. In sc global offer, sc global reported wheelock share purchases, even though wheelock not
Part of Offeror.

There are only 3 major holders in HPL - OBS, Wheelock and Fu family.

In HPL's annual report, OBS is deemed to be interested in 39.96% of shares via holdings under Como, Reef, Holmshaw and in shares held by wife through Coldharbour and Jermaine.

There are 2 Fu on HPL Board - David and William. Only David owns a direct stake of 869k shares and is deemed to be interested in holdings under Holmshaw, Coldharbour and Jermaine. William presumably the junior has no shares in HPL. Would appreciate if any buddies can shed any light on junior William's relationship to Peter and David.

The much talked about 28.95% total deemed interests is reported under Peter Fu who has no board representation. Peter Fu's deemed interests is via Bornfree, Holmshaw, Coldharbour and Jermaine. That is by elimination, Bornfree is the investment holding company that OBS (and wife) and David Fu do not have any interests.

If Peter Fu uses Bornfree to accumulate HPL shares, then he will have to report if total deemed interests crosses 29% (if my interpretation of the disclosure is correct), ie a purchase of additional 254489 shares.

However, if an alliance of Fu is accumulating shares out on the market and eventually join forces with Fu for a counter bid, then until the day HPL goes into another halt, we will not know who is behind the steady buying of HPL shares.

Personally, I do not think that speculators have such ability to irrationally bid up HPL shares so much above $3.50.

Vested
GG

GG is correct. Report only when there's a percentage change. i.e. when they cross 29%. No need to report if it is only for 1 share unless it triggers a percentage change.