10-04-2012, 07:00 AM
The Straits Times
Apr 10, 2012
Brisk sales for Far East's newly launched Hillsta
By Gan Yu Jia
FAR East Organization's Hillsta project in Choa Chu Kang has sold 109 out of the 193 units released at last Thursday's launch.
About 90 per cent of the buyers of the Japanese-inspired development, which combines condominium, Soho (small office, home office) and townhouse units, were Singaporeans.
Mr Chia Boon Kuah, chief operating officer of property sales at Far East, said the project's proximity to amenities like the Phoenix LRT station was one of its great selling points.
Prices range from $907 per sq ft (psf) for a townhouse to $1,198 psf for a one-bedroom Soho unit. A 570 sq ft one-bedder at Hillsta, which is a Far East joint venture with Sekisui House and China Construction, is priced from about $600,000 onwards.
There were also 33 units sold at other Far East projects last week, including The Hillier in Hillview, Centro Residences in Ang Mo Kio, and Woodhaven in Woodlands.
Elsewhere, 40 units of Frasers Centrepoint's Palm Isles at Flora Drive were sold over the weekend, at an average of $830 psf, bringing the total number sold to 195 units out of 429.
Its buyers were mostly Singaporeans.
Executive condominium Twin Waterfalls at Punggol Walk, also by Frasers, sold eight units over the weekend at an average price of $710 psf, bringing the total sales to 648 out of 728 units.
And Tuan Sing Holdings chief financial officer Chong Chou Yuen estimates that about eight units of the developer's Seletar Park Residence were sold over the long weekend. All the buyers were Singaporeans.
The 276-unit project has now recorded 120 sales since its launch last month. The average pricing remains at $1,200 psf.
Mr Colin Tan, research head at Chesterton Suntec International, noted that developers often ride on the hype over new launches by releasing 'second- or third-tier' units first.
'Good marketing creates buying momentum, and makes your prices for not-so-good units seem like they have been heavily discounted,' he said.
Apr 10, 2012
Brisk sales for Far East's newly launched Hillsta
By Gan Yu Jia
FAR East Organization's Hillsta project in Choa Chu Kang has sold 109 out of the 193 units released at last Thursday's launch.
About 90 per cent of the buyers of the Japanese-inspired development, which combines condominium, Soho (small office, home office) and townhouse units, were Singaporeans.
Mr Chia Boon Kuah, chief operating officer of property sales at Far East, said the project's proximity to amenities like the Phoenix LRT station was one of its great selling points.
Prices range from $907 per sq ft (psf) for a townhouse to $1,198 psf for a one-bedroom Soho unit. A 570 sq ft one-bedder at Hillsta, which is a Far East joint venture with Sekisui House and China Construction, is priced from about $600,000 onwards.
There were also 33 units sold at other Far East projects last week, including The Hillier in Hillview, Centro Residences in Ang Mo Kio, and Woodhaven in Woodlands.
Elsewhere, 40 units of Frasers Centrepoint's Palm Isles at Flora Drive were sold over the weekend, at an average of $830 psf, bringing the total number sold to 195 units out of 429.
Its buyers were mostly Singaporeans.
Executive condominium Twin Waterfalls at Punggol Walk, also by Frasers, sold eight units over the weekend at an average price of $710 psf, bringing the total sales to 648 out of 728 units.
And Tuan Sing Holdings chief financial officer Chong Chou Yuen estimates that about eight units of the developer's Seletar Park Residence were sold over the long weekend. All the buyers were Singaporeans.
The 276-unit project has now recorded 120 sales since its launch last month. The average pricing remains at $1,200 psf.
Mr Colin Tan, research head at Chesterton Suntec International, noted that developers often ride on the hype over new launches by releasing 'second- or third-tier' units first.
'Good marketing creates buying momentum, and makes your prices for not-so-good units seem like they have been heavily discounted,' he said.